Broadcast Law Blog

Broadcast Law Blog

Tag Archives: lowest unit rate

Lowest Unit Rates for Political Candidates Begin on September 5; Get Answers to Political Broadcasting Questions from Our Political Broadcasting Guide

Posted in Political Broadcasting
Political Broadcasting season is now in full swing, with the Democrats just ending their convention, and the Republicans beginning theirs next week.  Already, we’ve seen disputes about third party attack ads (see our post here), and there are bound to be many more issues about the FCC’s political broadcasting rules that arise during what looks to… Continue Reading

The Politcal Broadcasting Implications of An Olympic Ad Buy

Posted in Political Broadcasting
According to press reports, the Obama campaign is contemplating an ad schedule during the upcoming Summer Olympics.  This raises the question of what political broadcasting rules would apply to such a buy.  The Olympics run from August 8 through 24, before the lowest unit rate window for political candidates.  Thus, the Obama campaign is not entitled to… Continue Reading

RAB Adopts Guidelines for “Posting” – Remember to Consider the Political Broadcasting Implications

Posted in Political Broadcasting
At a meeting held this week, the Radio Advertising Bureau (RAB) adopted Guidelines promoting the use of "posting" or audience delivery guarantees for the radio industry.  While these guidelines are voluntary, and no doubt some broadcasters will not adopt the practice, those who do should be aware of the political broadcasting implications.  For years, at… Continue Reading

Will On-Line Spot Auctions Have an Impact on Lowest Unit Rate? – Only the FCC Knows For Sure

Posted in Political Broadcasting
Last week’s announcement of the partnership between eBay and Bid4Spots and the impending full launch of Google’s service to sell online radio spots beg for FCC action to clarify how these services will be treated for lowest unit rate purposes. We have written about this issue before (see our note here), and the increasing number of online… Continue Reading