Broadcast Law Blog

Broadcast Law Blog

Tag Archives: lowest unit rate

Reminder: Equal Time and Lowest Unit Rate Rules Apply to State and Municipal Elections

Posted in Political Broadcasting
While it seems like we just finished the election season, it seems like there is always an election somewhere.  We are still getting calls about municipal and other state and local elections that are underway.  And broadcasters need to remember that these elections, like the Federal elections that we’ve just been through, are subject to the… Continue Reading

Gazing Into the Crystal Ball – The Outlook for Broadcast Regulation in 2009

Posted in Advertising Issues, AM Radio, Broadcast Performance Royalty, Cable Carriage, Digital Radio, Digital Television, EEO Compliance/Diversity, Fairness Doctrine, General FCC, Indecency, Internet Radio, Low Power Television/Class A TV, Multiple Ownership Rules, Payola and Sponsorship Identification, Political Broadcasting, Programming Regulations, Public Interest Obligations/Localism
Come the New Year, we all engage in speculation about what’s ahead in our chosen fields, so it’s time for us to look into our crystal ball to try to discern what Washington may have in store for broadcasters in 2009. With each new year, a new set of regulatory issues face the broadcaster from the… Continue Reading

Obama Buys A Half Hour of Time on Broadcast Networks – What FCC Legal Issues are Involved?

Posted in Political Broadcasting
Press Reports (such as this one) have stated that the Obama campaign has purchased half-hour blocks of time on at least NBC and CBS to broadcast a political infomercial to be aired at 8 PM Eastern time on October 29.  Some reports indicate that other broadcast and cable networks will also be broadcasting the same program. … Continue Reading

What Happens if a Federal Candidate’s Commercial Does Not Have Proper Sponsorship Disclosure?

Posted in Political Broadcasting
Failing to meet the obligations set out under the law for required sponsorship identification on Federal political ads could, theoretically, cost candidates significant amounts of money – if stations decide to hold the candidates to the letter of the law. Under the terms of the Bipartisan Campaign Reform Act (“BCRA”), Federal candidates airing television commercials that refer… Continue Reading

Lowest Unit Rates for Political Candidates Begin on September 5; Get Answers to Political Broadcasting Questions from Our Political Broadcasting Guide

Posted in Political Broadcasting
Political Broadcasting season is now in full swing, with the Democrats just ending their convention, and the Republicans beginning theirs next week.  Already, we’ve seen disputes about third party attack ads (see our post here), and there are bound to be many more issues about the FCC’s political broadcasting rules that arise during what looks to… Continue Reading

The Politcal Broadcasting Implications of An Olympic Ad Buy

Posted in Political Broadcasting
According to press reports, the Obama campaign is contemplating an ad schedule during the upcoming Summer Olympics.  This raises the question of what political broadcasting rules would apply to such a buy.  The Olympics run from August 8 through 24, before the lowest unit rate window for political candidates.  Thus, the Obama campaign is not entitled to… Continue Reading

RAB Adopts Guidelines for “Posting” – Remember to Consider the Political Broadcasting Implications

Posted in Political Broadcasting
At a meeting held this week, the Radio Advertising Bureau (RAB) adopted Guidelines promoting the use of "posting" or audience delivery guarantees for the radio industry.  While these guidelines are voluntary, and no doubt some broadcasters will not adopt the practice, those who do should be aware of the political broadcasting implications.  For years, at… Continue Reading

Will On-Line Spot Auctions Have an Impact on Lowest Unit Rate? – Only the FCC Knows For Sure

Posted in Political Broadcasting
Last week’s announcement of the partnership between eBay and Bid4Spots and the impending full launch of Google’s service to sell online radio spots beg for FCC action to clarify how these services will be treated for lowest unit rate purposes. We have written about this issue before (see our note here), and the increasing number of online… Continue Reading