Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
A few weeks ago, FCC Chairman Carr announced the beginning of the “Delete, Delete, Delete” proceeding at the FCC – looking at “alleviating unnecessary regulatory burdens” on the companies that it regulates, across all industries, to unleash companies to innovate, invest, and expand. Comments are due April 11 and replies April 28. With less than a week to go before comments are filed in this latest attempt to lessen the regulatory burden on broadcasters, we thought that we would look at some of the issues that may come up in this proceeding, and some of the policies that stubbornly remain on the books but should be addressed.
Broadcasters are expected to advance many ideas. But, before considering some of the issues likely to be addressed, it is important to put this proceeding in context. This is not the first time broadcasters have been asked to engage in this kind of exercise. In the 1980s, the FCC conducted multiple proceedings to address the “regulatory underbrush,” eliminating, among other things, rules that had required specific amounts of news and public affairs programming on every station, rules mandating a specific number of PSAs, rules requiring specific program and engineering logs as official records for every station, and policies restricting advertising for certain perceived vices like parimutuel betting and fortune tellers. In the 1990s, as a result of the 1996 Telecommunications Act, other obligations were changed (including the adoption of the current local radio ownership rules, the abolition of the ability of any party to file a competing application contending that it should get the right to operate a broadcast station every time a license renewal was filed, and extending the license renewal term from three to eight years (see our article on some of those changes, here). Just eight years ago, FCC Chairman Pai initiated the Modernization of Media Regulation Initiative (see our article here). That proceeding resulted in the abolition or streamlining of many FCC rules, such as the main studio rule (see our articles here and here), some children’s television rules (see our posts here and here), and rules prohibiting same-service radio program duplication by commonly owned stations, although the prohibition on FM/FM duplication by commonly owned stations serving the same area was reinstated by the last administration, though that action remains subject to a reconsideration petition (see our articles here, here, here, and here on some of the other changes brought about by Chairman Pai’s initiative). However, there were many other obligations left unaddressed. There are so many rules applicable to broadcasters, and so many competitive changes in the market have impacted the relevance of many of those rules, that no proceeding ever seems to address every issue it should. But we expect that many rules will be addressed in this “Delete” proceeding. Continue Reading Less Than a Week to Go Before “Delete, Delete, Delete” Proposals on Eliminating Unnecessary FCC Regulations Are Due – What Should Be Included?
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
April brings a number of routine regulatory dates for broadcasters across the country, including the requirement for posting Quarterly Issues Programs Lists to full-power station’s online public inspection files. April also brings comment deadlines in several rulemaking proceedings including one in which many broadcasters are interested – the FCC’s “Delete, Delete, Delete” proceeding looking to eliminate unnecessary broadcast regulations. Finally, we note lowest unit rate windows that open this month, including one for primaries in the New Jersey gubernatorial race, one of the more significant “off-year” elections in 2025. We look in more detail at some of the most significant deadlines below.
April 1 is the deadline for radio and television station employment units in Delaware, Indiana, Kentucky, Pennsylvania, Tennessee, and Texas with five or more full-time employees to upload their Annual EEO Public File Report to their stations’ Online Public Inspection Files. A station employment unit is a station or cluster of commonly controlled stations serving the same general geographic area having at least one common employee. For employment units with five or more full-time employees, the annual report covers hiring and employment outreach activities for the prior year. A link to the uploaded report must also be included on the home page of each station’s website, if the station has a website. Be timely getting these reports into your station’s OPIF, as even a single late report has in the past led to FCC fines (see our article here about a recent $26,000 fine for a single late EEO report).Continue Reading April 2025 Regulatory Updates for Broadcasters – Annual EEO Public File Reports, Comment Deadlines, Quarterly Issues/Programs Lists, Political Windows, and more
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Yesterday, I wrote about the history of the NCAA’s assembling of the rights to an array of trademarks associated with this month’s college basketball tournaments. Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your promotions or advertising, as well as an increasingly important development that should be considered when considering whether to accept advertising.
Activities that May Result in a Demand Letter from the NCAA
The NCAA acknowledges that media entities can sell advertising that accompanies the entity’s coverage of the NCAA championships. However, similar to my discussion in January on the use of Super Bowl trademarks (see here) and my 2024 discussion on the use of Olympics trademarks (see here), unless authorized by the NCAA, any of the following activities may result in a cease and desist demand:
There is a common pitfall that is unique to the NCAA, namely, basketball: tournament brackets used by advertisers, in newspapers or other media, or office pools where participants predict the winners of each game in advance of the tournament. The NCAA’s position (see here) is that the unauthorized placement of advertising within an NCAA bracket and corporate sponsorship of a tournament bracket is misleading and constitutes an infringement of its intellectual property rights. Accordingly, it says that any advertising should be outside of the bracket space and should clearly indicate that the advertiser or its goods or services are not sponsored by, approved by, or otherwise associated with the NCAA or its championship tournament.
It should be noted that the NCAA also imposes strict rules about the authorized uses of its trademarks. The NCAA’s most recent Advertising and Promotional Guidelines for authorized use of its marks are posted online (see here).
Again, importantly, none of these restrictions prevents media companies from using any of the marks in providing customary news coverage of or commentary on the tournament. Trademark law allows you to make references to trademarked terms in news or informational programming where you convey information about those trademarked activities. But these references should not imply any association between the station (or any sponsor who does not in fact have the rights to state that they are a sponsor) and the NCAA or the tournament (e.g., don’t say that you are the March Madness station in Anytown unless you in fact have the rights from the NCAA to say that). Continue Reading The More Things Change, the More They Remain the Same: Risks of Using or Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2025 Update – Part II
Each year, as the NCAA basketball tournaments get underway, my colleague Mitch Stabbe highlights the trademark issues that can arise from uses of the well-known words and phrases associated with the games in advertising, promotions, and other media coverage. Here is Part I of his review. Look for Part II tomorrow.
This is my tenth annual column for the Broadcast Law Blog on the subject of the potential pitfalls to broadcasters in using the NCAA’s FINAL FOUR and other trademarks or accepting advertising that use the marks. I began last year’s post with the comment that the last few years had been filled with changes in college sports. I also noted that the NCAA’s hard line against unauthorized uses of FINAL FOUR or its other marks had not changed.
As will be discussed below, looking back over the last ten years, it is clear that the value of the NCAA’s basketball tournament rights has, however, greatly changed, which helps explain the enduring efforts to challenge unauthorized uses of its marks. Thus, broadcasters, publishers and other businesses need to continue to be wary about potential claims arising from their use of terms and logos associated with the tournament.
NCAA Trademarks
The NCAA owns the well-known marks March Madness®, The Big Dance®, Final Four®, Final 4®, Women’s Final Four®, Elite Eight®, Women’s Elite Eight®, Road to the Final Four® and The Read to the Final Four® (with and without the word “The”), each of which is a federally registered trademark. The NCAA does not own “Sweet Sixteen” – someone else does. However, the NCAA has a license to use the mark and has federal registrations for NCAA Sweet Sixteen®and NCAA Sweet 16®.Continue Reading The More Things Change, the More They Remain the Same: Risks of Using or Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2025 Update – Part I
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
