This week, there was a report in the broadcast trade press about a lawsuit filed against a North Dakota radio station for allegedly posting on its Facebook page a copyrighted photograph of a well-known rock musician– without getting permission from the professional photographer who took that picture and owned the copyright. This was not a situation where some listener posted a picture on the station’s site, but allegedly one where the radio station posted on its own Facebook page the photo to illustrate a post on that site. We have written many times about how litigious photographers can be about the unauthorized use of their photos online (see, for instance, our stories here, and here). And we have also written (for instance, here) about how the unauthorized use of copyrighted photos and videos even on the social media sites of broadcasters and other businesses can raise many of these same issues. But, as it has been a couple of years since we last posted on the topic, it seemed to be worthwhile to highlight these concerns once again.
The unauthorized use of photos in social media posts, including tweets on X and posts on Facebook, can really be an issue for all sorts of businesses. Even the Donald Trump campaign was reportedly sued during his first run for President for his son’s tweet of a photograph of a bowl of Skittles, which he used to compare Syrian refugees to the candy treats. As we have written before (see our posts here and here ), just because someone posts a picture on the Internet, even on a social media or photo sharing site, does not give others the right to exploit that photo, especially on a digital site of a commercial business. Posting on a social media site may give the social media site owner the right to exploit posted content consistent with their terms of use, but the person who created the content does not give up their underlying copyright in any creative work to third parties. Just because you can easily right-click an image to make a copy of it does not always give you the right to use that image for your own commercial purposes. The Skittles suit represents an instance of a photographer using copyright law to enforce these rights, apparently as he did not agree with the political sentiment expressed by the tweet in which the photo was used. But not too long ago, there was significant publicity about a lawsuit, now reportedly settled, about a New Jersey newspaper suing a cable news network because one of its personalities used a well-known 9-11 photo from the paper as the profile picture on that personality’s Facebook page – without first securing permission.
But isn’t that what these social media sites are for – sharing content?
Continue Reading Using Photos on Social Media Sites Without Permission Can Cause Legal Headaches