I’ve just returned from this year’s Radio Advertising Bureau convention in Dallas. In reflecting on the convention, and in discussing it with many who were in attendance, the consensus was that this was not your Father’s RAB convention. I was surprised by how little discussion there was of traditional radio at the conference. The sessions weren’t the typical
Advertising Issues
The Year of the Contest Gone Wrong
When was there ever a year where there was more controversy about contests and promotions? This week, the stories were everywhere about how Boston was shut down by the promotion for a program on the Cartoon Network. While all the facts are not in on that case, had this been conducted by a broadcaster, the FCC might well be investigating to determine if the promotion violates the Commission’s hoax policies, which prohibit the airing of hoaxes that endanger the public by tying up emergency responders.
The FCC already seems to be investigating the contest gone wrong in Sacramento. According to trade press reports, FCC Chairman Martin asked the Enforcement Branch of the FCC to review the contest that resulted in the death of a participant. While the FCC may investigate any matter, what is it that they are looking for in connection with the Sacramento contest? Certainly, the contest was a tragic event. And there is the possibility of civil liability from the lawsuit that was filed last week. But not every action by a broadcaster can or should be the subject of FCC action. The FCC has never become involved in libel or slander cases, leaving them to the jurisdiction of the civil courts. Nor has the FCC become involved in cases of personal or property damage from accidents or injuries caused by broadcast vehicles or other equipment. Again – those matters are left to the Courts.
Task Force on Media and Childhood Obesity Formed
In a Public Notice issued today, the FCC announced the membership of a Task Force to study how the Media affects childhood obesity. We reported on the formation of the task force in October, but its membership is just being announced, and its first meeting will be taking place on Valentines Day (probably without red…
What’s Up in Washington for 2007?
About this time every year, predictions are offered as to what will happen in the coming year. Since everyone else does it, we’ve offered our own predictions as to what Washington has in store for the broadcast industry in 2007. Find a copy of our predictions in the memo on our firm website, here. …
Obesity Task Force Announced
Recently, we wrote about reports that the FCC would be creating an Obesity Task Force. On September 27, Senator Brownback, FCC Chairman Martin, and FCC Commissioner Tate announced the formation of that task force. The task force will examine the impact of the media and advertising on children’s health. The press release stated:
“Given…
Revised Children’s Television Obligations Are on the Way
This article is no longer available. For more information on this topic, see Telco Merger Setting a Model for the Ownership Rules Process?
FCC to Form Obesity Task Force
On August 18, we reported on meetings held between Senator Brownback of Kansas and representatives of the advertising community dealing with the subject of the advertising of "unhealthy foods." It looks like those meetings have led to action as, according to a Hollywood Reporter story today, the FCC will be forming an obesity task force…
Another On-Line Gambling Site Targeted
Another executive of an on-line betting site was arrested late last week when changing planes in the United States. According to a New York Times story, the executive of SportingBet was detained based on a warrant issued by Louisiana state authorities.
As we wrote on July 18 and August 12, the arrest of an officer…
Restrictions on Advertising Unhealthy Foods?
In the early 1990s, calls were heard in the halls of Congress, among public interest groups and in the press about the harmful effects of advertising on children. Within a few years, we saw legislation and FCC actions limiting the amount of advertising aimed at children, and effectively prohibiting the hosts of children’s programs from promoting goods or services during their programs. We may now be seeing a similar wave building with respect to the advertising “unhealthy” foods – particularly as that advertising affects children.
A recent Broadcasting and Cable article referred to discussions held between advertising organizations and Senator Brownback of Kansas, seeking to encourage industry self-regulation on the advertising and promotion to children of unhealthy foods. After the discussion, the Senator reportedly agreed to refrain from pursuing any Congressional action at this time, while industry efforts to develop voluntary guidelines proceeded. However, the concern was clearly expressed that, should industry actions not be forthcoming, legislative action may follow.
These efforts to regulate the advertising of unhealthy foods have been arising not only at the Federal level, but also in state legislatures around the country. Several state broadcast associations have faced proposals in their legislatures to enact restrictions on the advertising of unhealthy foods. So far, most of these efforts have not resulted in actual regulation, at least in part because of the difficulty of defining what foods would be covered by any rules that may be adopted. Continue Reading Restrictions on Advertising Unhealthy Foods?
BetOnSports Terminates US Operations
On July 18, we wrote about the arrest of the CEO of BetOnSports, the Internet gambling site, and the indictment of individuals involved with the Company, including representatives of its advertising agencies. Yesterday, the New York Times reported that BetOnSports has stopped taking bets from people in the United States in compliance with the US…
