Recently, we wrote about reports that the FCC would be creating an Obesity Task Force. On September 27, Senator Brownback, FCC Chairman Martin, and FCC Commissioner Tate announced the formation of that task force. The task force will examine the impact of the media and advertising on children’s health. The press release stated:
“Given the saturation of media in our children’s lives, we need to understand how media impacts their health and behavior,” said Brownback. “I’m pleased that representatives from the public and private sector are coming together to address the rising rate of childhood obesity and its relationship to media and advertising. I hope this task force helps government, parents, and the business community define how to address childhood obesity.”
The full press release can be found here. This will be a process that broadcasters should carefully monitor