By now, everyone knows that XM and Sirius have announced plans to merge into a single nationwide satellite radio service provider. This plan is, of course, subject to approval of the FCC. The NAB has announced plans to oppose the merger, and Congress today scheduled hearings on the matter, to be held next week. The obvious issues to be considered by the Department of Justice and the FCC will be whether the merger will be anti-competitive and whether it will serve the public interest. But there are numerous other legal issues, possibly affecting other FCC proceedings, that may well come out of the consideration of this merger.
For instance, the merger raises the question of whether satellite radio is a unique market that should not be allowed to consolidate into a monopoly, or whether there is a broader "market" for audio programming encompassing not only satellite radio, but also traditional over-the-air radio, iPods, Internet radio, and other forms of audio entertainment. While the opponents of the merger may argue that satellite radio is a unique market, such a finding may affect the broadcast multiple ownership proceeding, where some broadcasters are advancing arguments similar to the satellite companies in hopes that the FCC will loosen multiple ownership restrictions.
Another issue that seemingly will be raised by the merger is how important a la carte programming is to FCC Chairman Martin. The Chairman has been pushing both satellite and cable television companies to allow consumers to purchase only the channels that they want rather than whole packages of channels. He has argued that consumers could save money by buying only the channels that they want, and consumers could also avoid programing that they don’t want (like adult oriented content). Service providers have countered that forcing the unbundling of program tiers will make it economically unfeasible to offer many of the more niche program channels. Published reports indicate that part of the merger proposal to be advanced by the satellite companies may include a proposal for a la carte pricing. Thus, this case may show how important the Chairman really believes such offerings are – and whether that offering may help tilt the public interest considerations in the proceeding.Continue Reading XM and Sirius – The Issues Beyond the Issues