With so much going on at the FCC and in connection with other topics that we consider, I’m sometimes late getting to all of the issues that arise, and sometimes never mention some of them. But there is one interesting and important proceeding that the Commission has recently resuscitated and is worthy of mention – the proposal to mandate multilingual emergency alerts by broadcast stations – even when the station broadcasting in a language other than English is knocked off the air by some local emergency. The proposal would require that all primary EAS stations broadcast national alerts in both English and Spanish, and that state EAS plans should designate stations to provide emergency information in other languages where there are significant populations that have a primary language other than English or Spanish. Not only that, but English language stations in these areas are proposed to have to play a back-up role, ready to step in and provide emergency information in one of these languages should the primary station serving a particular non-English speaking population be forced off the air. Comments on this proposal are due on April 28, and replies by May 12.
This is not a new proposal, having first been raised by MMTC (the Minority Media Telecommunications Council) in 2005 after there was a perceived failure to get information to minority populations in the area of Hurricane Katrina. In recent filings, MMTC has suggested that broadcasters need to work together with local authorities to develop a plan that communicates each party’s responsibility based on likely contingencies. Specifically, MMTC stated, “Such a plan could be modeled after the current EAS structure that could include a ‘designated hitter’ approach to identify which stations would step in to broadcast multilingual information if the original non-English speaking station was knocked off air in the wake of a disaster.” What are the potential issues with such an approach?
Continue Reading FCC Requests Comments on Proposal to Require Multilingual EAS Alerts – Comments Due April 28

