Broadcast Law Blog

Broadcast Law Blog

Tag Archives: programmatic sales

Google Announces Programmatic Buys of Audio Ads – Looking at Legal Issues with Programmatic Sales

Posted in Advertising Issues, Internet Radio, On Line Media, Payola and Sponsorship Identification, Political Broadcasting
Last week, it was announced that Google through its DoubleClick platform, would be offering programmatic buying opportunities for advertisers looking to place audio ads into online streams. While that system is initially being rolled out among the big digital audio services, if it or other similar platforms are expanded more broadly, it could bring more… Continue Reading

Political Broadcasting and Programmatic Buying – Issues to Consider

Posted in Advertising Issues, Political Broadcasting, Programming Regulations
The week before last, Bobby Baker, the head of the FCC’s Office of Political Programming and the acknowledged guru on political broadcasting issues, and I conducted a webinar for 20 state broadcast associations discussing the FCC rules regarding political advertising and related issues. We have done this seminar every other year for quite some time… Continue Reading

Programmatic Advertising Buying and the FCC’s Political Broadcasting Rules

Posted in Advertising Issues, Political Broadcasting
With the national presidential conventions complete, and most of the state primaries for Congressional, state and local offices either behind us or to occur in the next few weeks, the most concentrated period for the purchase of political advertising on broadcast stations is now upon us, to peak in the late October/early November frenzy. While… Continue Reading

Updated Political Broadcasting Guide – Questions and Answers about Broadcasters’ Obligations During this Election Season

Posted in Advertising Issues, AM Radio, FM Radio, Payola and Sponsorship Identification, Political Broadcasting, Television
To help broadcasters sort out the confusing rules about political advertising, we have updated our Political Broadcasting Guide for Broadcasters (note that the URL for the updated version has not changed from prior versions, so your bookmarks should continue to work). The revised guide is much the same as the one that we published two… Continue Reading