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Last week, the FCC’s Enforcement Bureau issued a Notice of Apparent Liability proposing an $8000 fine on a Los Angeles radio broadcaster that did not award a contest prize until over a year after the contest rules called for the prize to be delivered.  The contest rules called for the prize to be awarded within 30 days of a winner sending all required paperwork to the station.  As payments were made over a year after the end of the 30-day period provided by the contest rules, the Bureau concluded that the station had violated Section 73.1216 of the FCC rules which requires, among other contest rules, that a contest be conducted “fairly and substantially as represented to the public.”  The Bureau’s Notice cites to FCC precedent indicating that “timely fulfillment of the prize” is a material term in the contest rules which, when violated, represents a violation of the FCC rule.

The prize money that was awarded late was only $396, so some might think that a proposed fine of $8000 is excessive, though the Bureau indicates in a footnote that there were 98 prize winners in the same contest that did not timely receive their prizes.  The Bureau itself noted that the “base forfeiture” for a violation of the contest rules set out in the FCC’s schedule of fines is $4000.  But the proposed fine was adjusted upward in this case because the FCC perceived that, for a large company such as the licensee of this station, a $4000 fine might simply be seen as a cost of doing business, and not act as a sufficient deterrent against future bad conduct.  The FCC even noted that it had the power to fine the station for each day that the contest award was not made, which could have resulted in a fine of hundreds of thousands of dollars.Continue Reading FCC Proposes $8000 Fine for Failure to Award $396 Prize Within Time Period Set Out in the Contest Rules

In the last week, the FCC issued proposed fines to two big radio companies for alleged violations of FCC requirements. One proposed fine was for apparent violations of the FCC’s EEO rules, and the other dealt with the obligations of broadcasters to disclose and follow rules for on-air contests.  In both cases, the proposed fines focused on paperwork issues, not necessarily substantive issues.  These decisions seem to signal to the broadcast industry generally that they need to dot every “I” and cross every “T” to avoid penalties like those proposed in these cases.

The EEO Notice of Apparent Liability, issued unanimously by all four FCC Commissioners, proposed a $32,000 fine on Cumulus Media because of one Annual EEO Public File Report that was uploaded to the online public file of co-owned stations in a Georgia market about 9 months after the due date for uploading the report (and the link to that report on each stations’ website was also missing for that period).  In addition, the FCC said that another fine for failing to self-assess the station’s EEO program was warranted. Broadcasters are required to regularly assess the effectiveness of their EEO program.  But what was that failure to assess?  The evidence relied on in issuing this fine was that the public file report had not been uploaded for over 9 months so, if the licensee had been regularly assessing its program, it would have noted that the required report had not made it to the online public file.  The decision did not cite any failure by the licensee to recruit widely when it had open positions, nor any failure of the group to conduct the required EEO non-vacancy specific outreach (described in our posts here and here).  The alleged violations cited in the decision were simply tied to the failure to upload the required documents.  While the base fines for these violations totaled less than $10,000, the proposed fine was increased because Cumulus previously had been found to have had FCC rule violations for EEO and sponsorship identification matters.
Continue Reading Two Proposed FCC Fines Suggest Tougher Enforcement – $32,000 for EEO Paperwork Issues and $20,000 for Alleged Contest Rule Violations

Here are some of the regulatory and legal actions of the last week of significance to broadcasters, with links to where you can go to find more information as to how these actions may affect your operations.

  • FCC fines against two radio stations serve as a reminder that station managers need to pay close attention

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The FCC’s new contest rules for broadcasters, allowing the disclosure of material terms on the Internet rather than reading them on the air, becomes effective upon the publication in the Federal Register of their approval by the Office of Management and Budget. OMB approval has been obtained, and the Federal Register publication is scheduled to…

We recently wrote about the proposed changes in the FCC’s rules about station-conducted contests, here.  The FCC has proposed that much of the required disclosure about the material terms of these contests be allowed to be conducted online, rather than having to be announced on-air often enough so that listeners to the station are …

The FCC on Friday proposed to amend its rules governing contests conducted by broadcast stations by allowing the required disclosure of the material terms of the contest on the Internet, as an option for broadcasters in lieu of the current requirement that these disclosures be made by broadcasting them on-the-air a reasonable number of times.  But the proposed rule change is not as simple as one would think, with the FCC asking about whether a number of specific obligations should be attached to any online disclosures, even potentially adding the requirement that the full URL for the online disclosure be made every time a contest is mentioned on the air, not simply a reasonable number of times as required under the current rules.  So just what is the FCC proposing, and what is the big issue here?

The rule governing the conduct of broadcaster’s contests, Section 73.1216, covers contests conducted by broadcasters over-the-air.  It does not cover contests by broadcasters that are exclusively conducted online (though, as we wrote here, if the contest is announced on the air, even if primarily conducted online, all the required on-air disclosures apply).  It does not cover contests conducted by third-parties that are broadcast on the air (so contests conducted by an advertiser are not covered by this rule).  The current rule, in addition to requiring that the contest be conducted fairly and in accordance with the rules adopted for the contest, requires that the “material rules” be broadcast on the air on a regular basis so that listeners know what they might win, how to play the contest, and how the winner is selected.  It is this requirement, that the material rules be broadcast on the station, that has led to problems in the past, and thus prompted the proposed changes advanced on Friday.
Continue Reading FCC Proposes To Amend Rules Governing Broadcast Contests – Suggests Allowing Disclosure of Material Terms of the Contest on the Internet

The FCC has upheld a fine issued to a radio station licensee for what it determined was a failure to disclose all the rules of a broadcast contest. The giveaway was of "the Ultimate Garage" and the FCC determined, in response to a complaint, that the station had failed to disclose all of the material rules of the contest on the air. In looking at the many issues cited by the Commission in support of the fine, some are ones that are similar to those in other cases that we’ve written about before, but some are ones that have not been disclosed in other recent FCC fines – including the requirement that stations broadcast the all of the material rules of the contest not just periodically throughout the course of the contest enough so that a reasonable listener will hear the rules, but also the material rules must be announced the first time that the contest is announced to the public. 

The Commission found that the licensee here had not disclosed, in either the first announcement about the contest or in enough of the other broadcast announcements that the contest was a "winner take all" contest – where the Ultimate Garage would be awarded to only a single winner. The broadcaster had promoted the contest in both live-read announcements and in a variety of recorded announcements. While certain of the recorded announcements made clear that there was but one garage to be given away, many of the other recorded announcements and the live read announcements tended to refer listeners to the full contest rules on the website, where the rules mistakenly talked about the possibility multiple winners. But that was not the only issue that the FCC saw in the station’s disclosures.Continue Reading Another $4000 FCC Fine for Radio Station that Fails to Disclose All Material Rules of a Broadcast Contest the First Time the Contest was Announced

The FCC has fined a Boston radio station $4000 for airing misleading announcements on the radio station as to the nature of the prize to be awarded in a station contest. In addition to an interesting set of facts in this case, the FCC’s decision also reviews several other recent decisions in explaining why it came to the decision it did as to the amount of the proposed fine. 

In this case, the contest was promoted on the air as an opportunity to win a choice of three cars. The "Cool, Hot or Green" contest announcements never revealed on the air that the winner in fact did not receive the car, but instead only a two year lease on the car, and only if the winner passed a credit check. Nor did the on-air announcements mention that full contest rules were available on the station’s website. While the written rules on the website made clear that the prize was merely a lease of the car, as has been the case in many recent decisions (see our summaries here and here), the Commission faulted the licensee for not broadcasting an accurate disclosure of these rules on the air. While the licensee argued that this was but a minor ambiguity in the rules, the FCC, reviewing some recent decisions, disagreed.Continue Reading $4000 FCC Fine for Radio Station’s Misleading Contest Announcements Provides Summary of Recent Decisions on Contest Rule Violations

In a decision issued last week, the FCC’s Enforcement Bureau once again made clear that stations will be given no slack if they don’t announce on the air all of the material terms of a contest – even the specifics of changes in prizes to be awarded over a long period of time. In this decision, the FCC imposed a $4000 fine on a radio station for a contest called “Who Said That,” where the station broadcast a clip of a celebrity saying something, and gave prizes to listeners who identified the celebrity. The fine was triggered by the last clip in the series, broadcast in 2007, that was not correctly identified for 20 months. Through the summer of 2008, the station continued to broadcast the contest rules, but apparently stopped broadcasting them except when prompted by a listener from summer 2008 through September 2009, when the prize was finally awarded, . The failure to announce the rules during this time period, and the failure to announce that prizes had changed during this time, led to the $4000 fine.

The Commission faulted the licensee for not updating the on-air announcement of the list of the prizes to be awarded. The licensee argued that there was no material violation as, when certain prizes became unavailable (e.g. tickets to concert that occurred during the period when the prize remain unawarded), the station substituted prizes of equal value. But the failure to announce the substitutions, or even that substitutions would be made, was seen by the FCC as a violation of Section 73.1216 of the rules.Continue Reading $4000 FCC Fine for Not Updating Material Terms of Broadcast Contest in On-Air Announcements

Having broadcast all of the material rules of a station’s contest was not enough to avoid a $10,000 fine for having misleading rules – when there were errors in the contest deadlines posted on a station’s website and in emails sent to contest participants. In an FCC Notice of Apparent Liability proposing a fine for a North Carolina FM station, the Commission also upped the fine from the usual $4000 base fine for a contest violation to $10,000, because the corporate parent of the licensee had been hit with two other fines for contest violations (one in 2009 and one almost two decades ago, in 1994) and as the company had very significant revenues in the past year.

The contest was called “Carolina Cuties”, where contestants posted pictures of their babies on the station’s website, the winning picture to be selected by a vote of station listeners.   The station’s on-air announcements properly stated that the voting could continue through September 5 of last year, with the winner announced on September 6. But, on the website, during a week at the end of August, it was stated that the winner would be selected on September 4.  This was later updated to say that the voting deadline was September 4, but correctly stating that the prize would be awarded on the 6th.   An email to contestants also used the September 4 voting deadline date. Votes were in fact taken through September 5, as announced on the air. Nevertheless, as the website and emails stated that the voting deadline was September 4, the Commission determined that the station contest was not conducted “substantially as announced or advertised,” and proposed to levy the fine.Continue Reading $10,000 FCC Fine for Failure to Follow Contest Rules – On-Air Rules Were Right, But Online Rules Were Wrong