While it seems like we just finished the election season, it seems like there is always an election somewhere. We are still getting calls about municipal and other state and local elections that are underway. And broadcasters need to remember that these elections, like the Federal elections that we’ve just been through, are subject to the FCC’s equal time (or "equal opportunities") rule. The requirement that lowest unit rates be applied in the 45 days before a primary and 60 days before a general election also apply to these elections. "Reasonable access," however, does not apply to state and local candidates – meaning that stations can refuse to take advertising for state and local elections (unlike for Federal elections where candidates must be given the right to buy spots in all classes and dayparts on a station), as long as all candidates for the same office are treated in the same way. So stations can take ads for State Senate candidates, and refuse to take ads for city council, or restrict those ads to overnight hours, as long as all candidates who are running against each other are treated in the same way.
One issue that arises surprisingly often is the issue of the station employee who runs for local office. An employee who appears on the air, and who decides to become a candidate for public office, will give rise to a station obligation to give equal opportunities to other candidates for that same office – free time equal to the amount of time that the employee’s recognizable voice or likeness appeared on the air. While a station can take the employee off the air to avoid obligations for equal opportunities, there are other options for a station. See our post here on some of those options.
Continue Reading Reminder: Equal Time and Lowest Unit Rate Rules Apply to State and Municipal Elections