With Hurricane Florence about to hit the East Coast, broadcasters are well reminded of their obligations with respect to the airing of emergency information. Broadcasters may also want to consider the benefits that the FCC can offer in an emergency. While the FCC yesterday announced the postponement of its test of DIRS, the Disaster Information Reporting System, broadcasters may want to consider quickly getting familiar with this system. The voluntary system allows stations in the area affected by any disaster to report on the status of their operations. In the past, FCC officials have assisted stations that were off-the-air or operating with emergency facilities in order to direct resources (like gas trucks to fuel emergency generators) to these stations so that they could continue to provide emergency information. Registering in DIRS can facilitate getting the information about your station’s status to the FCC. More information is available on the FCC’s website, here. [Update, 9/11/2018, 1:30 PM the FCC just released a Public Notice providing contact information in various FCC Bureaus for licensees to contact about service outages, STA filings and their needs to resume service to the public].
But emergencies also impose regulatory obligations on broadcasters – particularly TV broadcasters. Last year, the issued a FCC Public Notice reminding all video programmers of the importance of making emergency information accessible to all viewers. The FCC has just posted a link to a notice about a disaster preparedness webinar it will be conducting on September 27 for state and local government officials, and we would not be surprised to see a new notice reminding broadcasters of their emergency obligations in the coming days. Last year’s notice serves as a good refresher on all of the obligations of video programmers designed to make emergency information available to members of the viewing audience who may have auditory or visual impairments that may make this information harder to receive. The notice also reminded readers that they could file complaints against video programming distributors who do not follow the rules. Thus, TV broadcasters need to be extremely sensitive to all of these requirements.