A few weeks ago, the New York Times featured an interesting article about the impact of Internet video and other new technologies on the traditional media. The premise of the article is that big media players, like AOL, FOX and Disney are being forced into bold moves to keep up with the the Internet. Decisions such as AOL’s recent decision to from a subscription to a free service is one move cited by the article as being driven by the availability of free on-line content. A comment by Rupert Murdoch that he would consider merging Direct TV with Echostar because of the competition from Internet video was another instance that the article cites as support for its premise. This Sunday’s Times featured another article on the impact of Internet technology on the distribution of music, including traditional radio.
These changes impact not only big media, but local media and small Internet players as well. The choice provided by the Internet has already caused changes in everything from local television to Internet radio. I started writing this post from rural Wisconsin, where I was for a family event. Watching the local television station, WEAU-TV in Eau Claire, Wisconsin, I was somewhat surprised to see an a promotion for "build your own newscasts." The station was promoting its website, and the ability to watch local news stories produced by the station on the website, watching only those stories that you want to see, when you want to see them. This on-demand availability of new stories when done with local stories avoids most copyright issues. And it allows local media to serve their audience in the way that the audience wants to be served. Continue Reading New Media Changes Everything?

