March 2015

We are in March, which means that the minds of many turn to basketball, specifically March Madness as the NCAA hosts its annual championship tournament to crown college basketball’s national champion. And many broadcasters want to take advantage of the tournament to promote their stations or the products of their sponsors. Because of this inclination, we post this warning each year (see, for instance, here and here) – just like we do around the Super Bowl or the Olympics – these championship names are trademarked, and the owners are active in policing and protecting their marks, as sponsors pay the NCAA big bucks for association with the championship – so be careful about using “March Madness” in promotions and advertisements, as these uses could bring trouble.

Each year, we get the question “is March Madness a trademarked term” or, as it is sometimes formulated, “is March Madness copyrighted” (in fact, in this context, when talking about the name which brands an event, we are talking about trademark law, not copyright). And each year we say “yes.” But what does that mean? That does not mean that your newscasters, sports reporters or morning DJs can’t talk about the tournament using the name of the event. Instead, what it means is that commercial uses of the term, that could imply some association with the event for which sponsors pay money, can be problematic – and could cause the NCAA and their lawyers to pay attention, and could cost you or your sponsor money or time defending the use. So the safest way to avoid issues is to avoid the trademarked phrase in promotions and advertisements.
Continue Reading March Madness is a Trademarked Term – Use Caution in Using it in Advertising and Promotion

In a decision released yesterday, the FCC renewed the licenses of three TV stations held by large broadcast groups, rejecting Petitions to Deny filed by a citizen’s organization arguing that the children’s educational and informational programming run by these stations was not sufficiently educational or informational to meet the requirement that stations run three hours per week of educational and informational programing. The licensees were able to present evidence that these programs where developed with expert guidance to insure that they in fact presented valuable messages to children and, based on that evidence (plus the fact that the challenged programing had been replaced by other non-challenged programming), the renewals were granted. However, the FCC warned stations to be careful in their assessments of the educational nature of children’s programs, as the FCC can sanction stations where that judgment is not deemed to be reasonable.

Every television station has an obligation to present an average of at least three hours per week of educational and informational programming directed to children who are 16 or under. That three hour requirement attaches to each programming stream broadcast by the station (including each digital subchannel – though the obligation can be met if all of the educational and informational programming is done on the main program stream of the station – so a news and weather subchannel does not need to do educational and informational programming if the main program channel does 6 weekly hours of such programming). Such programing is to be designed to serve the “cognitive/intellectual or social/emotional needs” of children. Obviously, what meets those needs can be a matter of debate.
Continue Reading FCC Renews Television Station Licenses after Challenges on the Educational Nature of Children’s Programming – With a Warning to Other Broadcasters

March is one of those rare months on the broadcast calendar when there are few routine regulatory deadlines for broadcasters. As we are winding down in the television license renewal cycle, the month’s only license renewal obligations for TV broadcasters are the pre-filing license renewal announcements on the 1st and 16th of the month for stations in Delaware and Pennsylvania, whose renewals are due on April 1, and the post-filing announcements for TV stations in New York and New Jersey. But there are still dates of interest to broadcasters in the month ahead. Here are some of those dates.

March also brings the obligation, by March 16 for TV stations to be in compliance with the Closed Captioning Quality Standards, which require that broadcasts assess and work to perfect the quality of the closed captioning carried on their stations. While the FCC is looking at bringing television program suppliers under these rules, as of now, the obligation for compliance with the rules is on the television broadcaster. We wrote about the captioning quality rules and the FCC’s recent proceeding to shift some of the burden to program suppliers here.
Continue Reading March Regulatory Dates for Broadcasters – Closed Captioning Quality Standards Effective Date, Comments on Online Public File, MVPD Status for Online Video Providers, LIFO for Political Ads, and FRNs for Biennial Ownership Reports