Broadcast Law Blog

Broadcast Law Blog

Tag Archives: super bowl advertising

As Super Bowl Approaches, Advertisers Should Be Aware of The NFL’s Efforts to Protect Its Golden Goose – 2018 Update on Super Bowl Advertising and Promotions

Posted in Advertising Issues, Intellectual Property, Trademark
For many years, we have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly allude to the Super Bowl without a license from the NFL. We are at that time of year again, so here is an updated version of our prior posts. The Super Bowl means big bucks. It is… Continue Reading

As Super Bowl Approaches, Advertisers Should Be Aware of The NFL’s Efforts to Protect Its Golden Goose – 2017 Update

Posted in Advertising Issues, Intellectual Property, Trademark
Last year, we posted some guidelines about engaging in or accepting advertising or promotions that directly or indirectly alludes to the Super Bowl without a license from the NFL. We are at that time of year again, so here is an updated version of our prior post. In addition to the monies it receives annually… Continue Reading