This week, the FCC’s Media Bureau released a Public Notice to remind broadcasters that new foreign sponsorship identification requirements go into effect June 7, 2026.  These rules clarify the existing obligations of broadcasters to determine whether buyers of program time on a station are foreign governments or their representatives.  The obligation to get certifications from buyers of program time  as to whether they are foreign governments or their agents has actually have been in effect since 2022 (see our article here).  The June 7 effective date applies to a new method of compliance with the verification obligation, adopted by a Commission Order in 2024.  The 2024 Order also extended this certification obligation beyond leased program time, to cover commercial advertising on a station except for ads for commercial products or services and ads for political candidates (see our article here).  In other words, ads for Tide or Coca-Cola or by the John Smith for Congress official campaign committee are not subject to the rule, but ads that are not for commercial products and services or by political candidates are subject to the rule – including political issue ads and paid PSAs.  However, this week’s Public Notice put on hold the extension of the certification obligation to spot time while the Commission reassesses the costs and benefits of that requirement, except where the station has “actual knowledge” that the spots were provided by a foreign governmental entity.

This is a convoluted set of requirements, so let’s break it down.

As background, in 2021, the FCC adopted rules requiring broadcasters to determine whether any party “leasing” programming is a foreign government or an agent of a foreign government (a “foreign government entity”).  Broadcasters must also assure themselves that these foreign government entities have not paid for the furnishing of that time anywhere in the program’s production chain.  These rules became effective in March 2022.  Since then, broadcasters have been obligated to determine if buyers of program time are foreign government entities.  The FCC required that broadcasters obtain written certifications from program buyers as to whether or not they were representatives of foreign governments, but it did not specify the form of those certifications.