GeoBroadcast Solutions

Last week, the FCC approved a long-pending request by GeoBroadcast Solutions to allow FM boosters to originate limited amounts of programming that is different from what is broadcast on the booster’s primary station.  Boosters operate on the same channel as an FM broadcast station and have traditionally been used to fill in holes in an FM station’s coverage area where service that would otherwise be predicted to occur is blocked by terrain obstacles or some other impediment that prevents the main station from reaching a part of the station’s primary service area (in most cases a 60 dBu or 1 mv/m signal) predicted using the FCC’s standard coverage prediction methodology.  As boosters operate on the same channel as the main station, their use has always been limited because of fears of creating interference to the main station’s signal if not properly shielded by terrain or other obstacles.  The service approved last week – called “geocasting” or “zonecasting” – is supposed to allow boosters to originate limited amounts of programming different from the primary station and minimize interference not by terrain, but by other signal timing and coordination methodologies.  The proponent of the system claimed that this would minimize interference and allow stations to originate different commercials, news reports, or other geographically targeted programming in the different parts of a station’s service area to better compete with the geotargeting used by the digital media companies that are now competitors to radio.

Numerous broadcasters, and the NAB, had opposed this effort, as we noted in a recent article on the controversy.  Their fear was that no matter how good the synchronization of these boosters may be, there will still be the potential for some interference.  Just by putting more signals on the FM band in close proximity to each other, some interference naturally will result.  Objections were also raised about the economic impact of the proposals.  With more radio inventory addressing fewer people, there are fears that the implementation of this proposal could drive down radio advertising prices far below the rate now in place.  In addition, there are worries about the impact that geocasting could have in outlying smaller markets – as big market stations could use boosters in outlying parts of their service areas to target advertisers in these areas, taking advertising away from the full power stations serving those outlying communities.  The FCC’s order last week noted that the New Jersey broadcasters expressed particular concern, as New York and Philadelphia stations could use boosters to target advertisers who now buy advertising on New Jersey stations to reach local consumers because rates on the big city stations are cost prohibitive for reaching a targeted audience.  The fear is that these advertisers will now use the boosters of big city stations and abandon their local broadcasters, and that big stations will get bigger and more dominant, at the expense of the local stations doing local service to these outlying areas.Continue Reading FCC Approves Origination of Programming on FM Boosters to Facilitate Geocasting – Targeting Different Ads or Programming to Different Parts of FM Station’s Service Area

Here are some of the regulatory developments of significance to broadcasters from this past week, with links to where you can go to find more information as to how these actions may affect your operations.

Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.

  • The FCC announced the circulation for Commissioner review and approval of two decisions of interest to broadcasters, signifying that we

This week, Commissioners Carr and Starks issued a joint statement congratulating Chairwoman Rosenworcel for circulating an order to resolve the FCC’s long-pending proceeding about whether to authorize “zonecasting” or “geo-targeting” for FM stations.  Zonecasting would allow FM broadcasters to use FM booster stations operating on the same channel as their main signal, within a station’s existing service area, to originate different programming in different parts of their markets.  Theoretically, this would allow a station to run different commercials in different parts of a station’s service area during the same commercial break. The Commissioners applauded the technical innovation giving broadcasters a choice as to whether they will implement the new system.  While some small broadcasters have supported this proposal, many other broadcasters have vehemently opposed the idea.  Why would so many broadcasters oppose the idea that the Commission seems poised to adopt?

Many of the objections are technical in nature.  Even though the proponents of the system argue that they have minimized any interference that would occur from different FM boosters originating different programming on the same channel as the main station on the same frequency in the same service area, other broadcasters argue that no matter how good the technology, putting more signals on the same channel cannot avoid creating more FM noise.  In today’s electronic world, there are already innumerable sources of potential noise to over-the-air signals, and adding programming on the same channel cannot avoid adding to the problem.Continue Reading FCC Nears Decision on Zonecasting for FM Stations – What’s at Stake?

Early this year, we provided our look into the crystal ball to see what was on the FCC’s agenda for broadcasters in  the coming year.  Yesterday, the FCC published in the Federal Register its own list – its Semiannual Regulatory Agenda – listing an inventory of the matters at the FCC awaiting Commission action.  The

Here are some of the regulatory developments of significance to broadcasters from the past  week, with links to where you can go to find more information as to how these actions may affect your operations.

  • The US Court of Appeals this week determined that the FCC’s requirement that broadcasters confirm by searching DOJ and FCC

With the traditional beginning of summer upon us, there is no vacation from the regulatory actions of importance to broadcasters.  Let’s start with the routine actions for the upcoming month.  With the radio license renewal cycle having ended with the filing of the last set of renewal applications in April, we enter the last year of the cycle for television.  Renewals applications for Full-Power Television, Class A, LPTV and TV Translator Stations in Arizona, Idaho, Nevada, New Mexico, Utah and Wyoming are due on June 1.  Renewal applications must be accompanied by FCC Form 2100, Schedule 396 Broadcast EEO Program Report (except for LPFMs and TV translators).  Stations filing for renewal of their license should make sure that all documents required to be uploaded to the station’s online public file are complete and were uploaded on time.  Note that your Broadcast EEO Program Report must include two years of annual EEO public file reports for FCC review, unless your employment unit employs fewer than five full-time employees.  Be sure to read the instructions for the license renewal application and consult with your advisors if you have questions, especially if you have noticed any discrepancies in your online public file or political file.  Issues with the public file have already led to fines imposed on TV broadcasters during this cycle.

Also, on or before June 1, all radio and TV station employment units (a station employment unit is a station or stations that are under common control, share at least one full-time employee, and are in the same geographic area) with five or more full-time employees licensed to communities in Arizona, District of Columbia, Idaho, Maryland, Michigan, Nevada, New Mexico, Ohio, Utah, Virginia, West Virginia, and Wyoming must upload to their online public inspection file an Annual EEO Public File report.  This report covers hiring and employment outreach activities for June 1, 2021 through May 31, 2022.  These licensees must also post on the homepage of their station website (if they have one) a link to the most recent report.
Continue Reading June Regulatory Dates for Broadcasters:  TV Renewals, EEO Public File Reports, Comments on Zonecasting, Start of Channel 6 FM Rulemaking and More

Here are some of the regulatory developments of significance to broadcasters from the last week, with links to where you can go to find more information as to how these actions may affect your operations.

  • The FCC has requested comments on a proposal for a new Content Vendor Diversity Report. A public interest group has

The FCC released a Public Notice last week setting the date for comments on the results of GeoBroadcast Solutions tests of their “zonecasting” system that would allow FM boosters within a primary FM station’s protected contour to originate limited amounts of programming different than that carried on the main station. Comments on the tests are due by June 6, with replies to the comments due by June 21.

The zonecasting proposal has been pitched as a way to allow FM stations to localize their content – making it possible for one FM station to use FM boosters to run different commercials or news inserts in different parts of their service area.  The hope of supporters is that adoption of this proposal would give broadcasters a tool to fight back at the targeting of listeners that can be done by online audio services.  While some stations and groups have seen this as a potential positive, others, including the NAB, have been more critical of the proposal.
Continue Reading Comments on Tests of GeoBroadcast Solutions Zonecasting System Due June 6 – What Are the Issues?

Here are some of the regulatory developments of significance to broadcasters from the last week, with links to where you can go to find more information as to how these actions may affect your operations.

  • Follow field testing by GeoBroadcast Solutions of its zonecasting system, the FCC opened a new comment period for interested parties