Broadcast Law Blog

Broadcast Law Blog

Tag Archives: FTC advertising guidelines

FDA Schedules Hearing on Cannabis; FTC and FDA Send Cease and Desist Letters to Sellers of CBD Products – What is the Effect on Advertising?

Posted in Advertising Issues, Programming Regulations, Public Interest Obligations/Localism
The developments surrounding the regulation of cannabis products, and the impact of that regulation on the ability of broadcasters and other media companies to run ads for these products, continue on an almost daily basis.  Of course, the developments don’t all point in a single direction.  As described below, at the same time as the… Continue Reading

New FTC Guidelines on Endorsements and Sponsorship Disclosure – Broadcasters and New Media Companies Beware

Posted in Advertising Issues, On Line Media, Payola and Sponsorship Identification
On December 1, 2009,  FTC revised Guidelines went into effect updating policies dealing with advertising using testimonials and endorsements, specifically affecting celebrity endorsements and sponsorship disclosure.  These revised guidelines directly impact the established practices of broadcasters and new media companies.  These revised endorsement and testimonial guidelines effectively ban the old standard “results not typical” disclaimer so commonly in… Continue Reading