In a decision released yesterday, the FCC renewed the licenses of three TV stations held by large broadcast groups, rejecting Petitions to Deny filed by a citizen’s organization arguing that the children’s educational and informational programming run by these stations was not sufficiently educational or informational to meet the requirement that stations run three hours per week of educational and informational programing. The licensees were able to present evidence that these programs where developed with expert guidance to insure that they in fact presented valuable messages to children and, based on that evidence (plus the fact that the challenged programing had been replaced by other non-challenged programming), the renewals were granted. However, the FCC warned stations to be careful in their assessments of the educational nature of children’s programs, as the FCC can sanction stations where that judgment is not deemed to be reasonable.
Every television station has an obligation to present an average of at least three hours per week of educational and informational programming directed to children who are 16 or under. That three hour requirement attaches to each programming stream broadcast by the station (including each digital subchannel – though the obligation can be met if all of the educational and informational programming is done on the main program stream of the station – so a news and weather subchannel does not need to do educational and informational programming if the main program channel does 6 weekly hours of such programming). Such programing is to be designed to serve the “cognitive/intellectual or social/emotional needs” of children. Obviously, what meets those needs can be a matter of debate.
Continue Reading FCC Renews Television Station Licenses after Challenges on the Educational Nature of Children’s Programming – With a Warning to Other Broadcasters