Broadcast Law Blog

Broadcast Law Blog

Tag Archives: commercials

Don’t Use “Super Bowl” in an Ad Without Permission – But How About in Other Programming?

Posted in Advertising Issues, Intellectual Property
The term "Super Bowl" is a trademark owned by the National Football League, and it is protected very aggressively. What does that mean?  The biggest no-no of all is to use the term "Super Bowl" in any advertising or promotional announcements that are not sanctioned by the NFL.  This prohibition includes sweepstakes and contests as well.  Advertisers… Continue Reading

FCC Begins Investigation of Embedded Advertising and Sponsorship Identification

Posted in Advertising Issues, Payola and Sponsorship Identification
Last week, the FCC commenced its long anticipated proceeding to reexamine its sponsorship identification rules. This proceeding has been rumored for over six months, having appeared on an agenda for a Commission open meeting in December, only to be pulled from the agenda days before it was to have been voted on. The Commission has initiated this… Continue Reading