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FCC Repeals COVID-Era Accommodation that Allowed Broadcasters to Offer Businesses Free Advertising Time Without LUC Implications

By David Oxenford on May 16, 2023

Posted in Advertising Issues, Political Broadcasting, Uncategorized

Yesterday, the FCC’s Media Bureau released a Public Notice announcing that it was repealing the COVID related guidance released in March 2020 that allowed broadcasters, local cable operators, and other media companies subject to the requirements that political candidates be offered Lowest Unit Rates during pre-election periods, to offer free advertising time to advertisers and…

Applying the FCC Guidance on No-Charge Spots and Lowest Unit Charge During the Pandemic

By David Oxenford on March 30, 2020

Posted in Advertising Issues, Political Broadcasting, Public Interest Obligations/Localism

Many stations seem unsure of how to apply the recent FCC guidance that no charge spots given to advertisers to help them through the pandemic do not need to be counted in computing a station’s Lowest Unit Charge, as long as the no-charge spots are not part of paid advertising contracts and are not…

David OxenfordPartner

David Oxenford represents broadcasting and digital media companies in connection with regulatory, transactional and intellectual property issues. He has represented broadcasters and webcasters before the Federal Communications Commission, the Copyright Royalty Board, courts and other government agencies for over 30 years.

David O'ConnorPartner

David has coordinated the purchase and sale of numerous radio and television stations, and has helped telecommunications companies, industry associations, broadcasters, educational institutions and others with FCC compliance matters and advocacy in regulatory proceedings, such as those related to new technologies, media ownership, and spectrum allocations. David also advises voice and data providers on issues related to Telecommunications Relay Services (TRS) for the deaf and hard of hearing, including Internet-based Video Relay Services (VRS) and IP Captioned Telephone Service (IP CTS), and otherwise helps clients with all of their FCC-related needs.

Broadcast Law Blog

bonus spots

FCC Repeals COVID-Era Accommodation that Allowed Broadcasters to Offer Businesses Free Advertising Time Without LUC Implications

Applying the FCC Guidance on No-Charge Spots and Lowest Unit Charge During the Pandemic

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