In response to a letter from Congressmen Markey and Dingell from the House Commerce Committee (which we reported on earlier), the FCC on Monday issued a Notice of Proposed Rulemaking (NPRM) seeking public comment on a number of steps that the FCC could take to publicize the February 2009 deadline for the transition from analog to digital television. In recent weeks, concern has been expressed by Congress and others about the possibility that a "trainwreck" could occur if the DTV transition passes and millions of consumers suddenly find themselves without TV reception on February 18, 2009 – and blame Congress for the fact that their TVs no longer work. Thus, to try to assure Congress that this will not occur, the FCC has proposed a number of ideas and asked whether mandatory publicity efforts should be adopted. A copy of the full NPRM is available here.
The specific proposals outlined in the FCC’s NPRM include the following:
- Mandatory public service announcements on television stations, and mandatory crawls on the bottom of television screens announcing the transition
- Requirements that cable and satellite systems include statements in their billing material
- Requirements that broadcasters file reports with the FCC every 90 days concerning their public education efforts
- Notices to be included by electronics manufacturers in the packaging of televisions and related products about the impending change
- Education programs conducted by the FCC and the NTIA for electronics retailers to educate them about the transition process and the government’s coupon program (see our explanation of that program here)
- Other efforts that may publicize the transition dates
