Recently, I’ve received many calls from broadcasters about the FCC public file obligations for issue ads (those ads not bought by legally qualified candidates or their authorized committees) – particularly concerning the different treatment between issue ads dealing with federal candidates or federal matters, and those dealing with state and local matters. There was much controversy about the public file requirements for federal issue ads over the last two years – resulting in an FCC clarification that we wrote about here and here, making clear that the public file obligation for federal issue ads include the requirement that a station’s public file disclosures include a list of all of the federal candidates and issues mentioned in the ad. The FCC also imposed an affirmative obligation on the broadcaster to confirm with the federal issue advertiser that it does not have multiple executive officers or directors if the advertiser only provides one individual’s name. These obligations are in addition to the requirement that stations upload to their public file, within one business day of when an order for a federal issue ad is received, information about the order, including the price to be paid for the ads and the schedule that the buyer is requesting. Whether or not the order for ads addressing a federal issue is accepted by the station also must be uploaded to the public file.
There are different requirements for state and local issue ads, about which we wrote last year here. Issue ads that do not deal with federal issues do not trigger any obligation to upload information about the price and schedule of an ad to a station’s online public file. Nor do state and local issue ads trigger the obligation to list every candidate and issue mentioned in the ad. But they do still require the public file identification of the sponsor of the ad, and the executive officers or directors of the sponsor when the sponsor is not an individual. Thus, ads dealing with state and local matters – like state ballot issues, or local zoning controversies, or even ads that attack or support state or local candidates (when those ads are not bought by a candidate-authorized committee and do not address any federal issue) – only require the identification of the ad sponsor and its officers or directors in a document uploaded to the station’s political file. Why the difference?
Continue Reading Why Federal and State Issue Ads Have Different Broadcast Public File Requirements
