Yesterday, the FCC’s Media Bureau released a Public Notice announcing that it was repealing the COVID related guidance released in March 2020 that allowed broadcasters, local cable operators, and other media companies subject to the requirements that political candidates be offered Lowest Unit Rates during pre-election periods, to offer free advertising time to advertisers and
Advertising Issues
This Week in Regulation for Broadcasters: May 8 to May 12, 2023
- The FCC’s Enforcement Bureau released a Public Notice announcing that EEO Mid-Term Reviews for radio and television stations will start
This Week in Regulation for Broadcasters: May 1 to May 5, 2023
- The FCC continues to consider its Second Notice of Proposed Rulemaking seeking comment on proposals to enhance the FCC’s requirements
Fox-Dominion Settlement Focuses Light on Defamation Claims – Broadcasters Beware of Airing Untrue Political Ads
Last week’s announcement of the settlement between Fox News and Dominion Voting Systems certainly dominated the popular press and the discussions among most TV pundits, highlighting the law of defamation for anyone who follows the news. While the case illustrates the principles that we have written about many times on this blog (see, for instance, our articles here and here), the settlement illustrates for broadcasters and other media companies the real risks that exist when disseminating content that is false and could harm the reputation or business prospects of any recognizable individual or group.
Most particularly, the Fox case sends the message to media companies that defamation claims against public figures are alive and well and have the potential to result in substantial liability. While the bar to a party’s success in raising such a claim remains high, it is not insurmountable. On this blog, we’ve written less about issues arising from news coverage than those that arise in connection with political advertising. The same issues that arose in the Fox case can arise in cases where broadcasters run political ads knowing or with reason to believe that they are false. Thus, our past warnings regarding the need to be vigilant in assessing non-candidate attacks on other candidates or recognizable individuals remains more important today than ever, as the Fox case has highlighted the potential path to riches some attacked individuals may see when false attack ads run on broadcast stations or other media.Continue Reading Fox-Dominion Settlement Focuses Light on Defamation Claims – Broadcasters Beware of Airing Untrue Political Ads
This Week in Regulation for Broadcasters: April 3 to April 7, 2023
- Since the February 24 hearing designation order (HDO) from the FCC’s Media Bureau referring questions about Standard General Broadcasting’s proposed
Using AI to Replicate the Voice of a Celebrity – Watch Out for Legal Issues Including Violating the Right of Publicity
Note from David Oxenford: Seth Resler of Jacobs Media yesterday wrote on his Connecting the Dots blog about the ease of synthesizing the voice of a celebrity, and the temptation to use that replicated voice in an on-air broadcast. Last week, in an article on policy issues raised by AI, we mentioned that some states have adopted laws that limit the use of synthesized media in political advertising. In Seth’s article, he quotes Belinda Scrimenti of my law firm pointing out some of the legal issues that arise from using a synthesized voice even in entertainment programming, and especially in commercials. Belinda has expanded on her thoughts and offers the following observations on the use of synthesized personalities on radio or TV.
The advent of artificial intelligence poses interesting and often challenging legal issues because the law is still “catching up” with the technology. Consider the impact of new AI platforms that can learn a person’s voice, then speak whatever text you submit to it in that person’s voice. If a user submits 60 seconds of Taylor Swift audio to the AI platform, the platform can use this sample to learn to “speak” as Taylor Swift, and the user can then have “her” say whatever the user wants.
While some states are considering or have adopted some restrictions on impersonation by AI, many existing legal concepts applied with traditional celebrity impersonation claims are already applicable to this kind of synthesized celebrity impersonation. Thus, if the use by a broadcaster of Taylor Swift’s voice (either taped and edited or impersonated by a human) would violate the right of publicity that is already found in the law of most states, the use of her AI voice would also violate these same rights. Continue Reading Using AI to Replicate the Voice of a Celebrity – Watch Out for Legal Issues Including Violating the Right of Publicity
This Week in Regulation for Broadcasters: March 20 to March 25, 2023
- FCC Chairwoman Rosenworcel announced a proposal which would require that all pay TV providers prominently display “all in” pricing on
Are Issue Ads By Non-Candidate Groups Entitled to Lowest Unit Rates Just Because a Candidate Approves the Ad? The FCC Is Asked for Its Opinion
In the 45 days before a political primary and the 60 days before a general election, ads by political candidates (federal, state, or local) airing on a broadcast station or inserted by a local cable system into the programming it transmits to the public are entitled to “lowest unit rates” (LUR). That means that candidates get the best rate offered or sold to a commercial advertiser whose ads are of the same class of time and running in the same daypart or on the same program. This includes getting the benefit of all volume discounts given to commercial advertisers without having to buy in the volume that the commercial advertiser would need to qualify for the discount. We have written more about the details of some of the issues with computing lowest unit rate (or “lowest unit charge”) many times before (see, for example, our articles here, here, and here).
In a request for declaratory ruling filed by the Florida Association of Broadcasters, an interesting question has been posed to the FCC – can other political advertisers who buy time during the LUR period be entitled to these low rates if they are “authorized” by the political candidate? Normally, such non-candidate political ads (usually referred to as issue ads) are charged much higher rates than those charged to candidates.Continue Reading Are Issue Ads By Non-Candidate Groups Entitled to Lowest Unit Rates Just Because a Candidate Approves the Ad? The FCC Is Asked for Its Opinion
This Week in Regulation for Broadcasters: March 13 to March 17, 2023
- On March 16, the Federal Trade Commission (“FTC”) held an open meeting at which it voted to issue “6(b) orders”
This Week in Regulation for Broadcasters: March 6 to March 10, 2023
- As widely reported, Gigi Sohn has asked President Biden to withdraw her nomination to become the third Democratic FCC Commissioner
