The FCC’s Media Bureau, in a Public Notice released this week, provided guidance that changed the common interpretation of one of the fundamental principles of political broadcasting law for the last thirty years – that a candidate appearance on a regularly scheduled talk program subject to broadcaster control was not subject to equal opportunities claims if that program regularly interviewed newsmakers and political figures, where the program’s discussions were under the control of the program producer and not the candidate, and where the decisions as to guests were made on the basis of newsworthiness, and not for political considerations.  The Public Notice did not actually change these criteria for determining if a program is exempt.  As noted in a written statement released by Commissioner Gomez about this Public Notice, the policies underlying earlier decisions setting policy was not changed by the Notice.  What apparently has changed is the Commission’s reliance on the good faith judgement of the broadcaster as to whether a program is exempt, without the need for any prior FCC approval of the broadcaster’s determination.  Instead, the Notice makes clear that each case is different and relies on the facts of the particular case; that past precedents can only be relied on by the party that received an explicit determination that an exemption was proper; and that there is a real risk that the FCC will disagree with a determination made by a broadcaster that a program is exempt from equal time unless the broadcaster files for and receives a declaratory ruling from the FCC that a program is in fact exempt.

This discussion all stems from the Equal Opportunities requirement in Section 315 of the Communications Act.  This is commonly referred to as the “equal time” rule.  Under the statute and the FCC’s rule adopted to implement the statute (Section 73.1941), stations who allow one candidate to “use” their station by allowing that candidate to appear on the air must provide equal opportunities to other candidates for the same office by allowing them to buy equal amounts of time (for advertising and other purchased time) or to get comparable time for free when the candidate’s appearance is not paid.  In adopting Section 315, Congress recognized that there were certain appearances of a candidate on a broadcast station that should not trigger equal time.  It specifically exempted four categories of programming from the equal time requirement, declaring them to not be “uses” by a candidate – (1) bona fide newscasts, (2) bona fide news interviews, (3) bona fide news documentaries when the candidate’s appearance is incidental to the subject of the documentary, and (4) bona fide coverage of a news event (including political conventions).  The issue discussed in the Public Notice primarily stems from the exemption for news interview programs. Continue Reading FCC Media Bureau Tells Broadcasters that Candidate Appearances on Talk Programs Could Subject Them to Equal Time Demands – More Review of Such Programs Expected From the FCC