The Trump administration recently announced that it was taking steps to legalize some marijuana use under federal law.  In a Press Release from the Department of Justice, much was made of the relaxation of the marijuana rules – and many headlines trumpeted the action as if all marijuana use that has been “legalized” by state governments was now legal under federal law.  But a close reading of the accompanying Order released by the Department of Justice and the Drug Enforcement Administration reveals that the actions have only moved medical marijuana legalized in any state from Schedule I (those drugs with no approved uses that are not permitted to be sold or distributed in almost any circumstance), to Schedule III (drugs that have approved uses and can be distributed under rules set out by the FDA).  Non-medical marijuana, so-called “recreational marijuana” approved in many states, remains on Schedule I.  We have written many times (see, for instance, our articles here and here) about concerns with advertising marijuana on a federally-licensed broadcast station when marijuana was on Schedule I and its sale, possession and marketing, including broadcast and other advertising, constituted a felony under federal law even when “legal” under state law.  The recent action to legalize state-approved medical marijuana may, over time, lead to legal advertising, but it appears that there are still hurdles that remain.

Before looking at the steps that appear to be needed before legal advertising of marijuana is possible, there are a couple of things that readers should keep in mind.  First, we need to emphasize that the Trump administration’s actions affect only FDA-approved marijuana products (of which there are very few currently) and medical marijuana that is distributed and sold subject to a state medical marijuana license.  Recreational marijuana remains on Schedule I with no approved medical uses, and with advertising and distribution prohibited outside of some very limited, federally approved testing.  So, all of the concerns about advertising recreational marijuana continue – and are perhaps amplified by the decision to retain recreational marijuana on Schedule I.