Two interesting stories in major national newspapers highlight the attention that the content of broadcast programming is receiving from regulators – both at the FCC and in Congress.  One story, in the Washington Post, reveals a draft FCC report suggesting that the FCC could regulate violent programming in the same way that it regulates indecent programming, if Congress gives the FCC statutory authority to do so.  In another story, appearing in the Wall Street Journal, critics suggest restrictions on when ads for Viagra and other similar medications could be run on television.  That story also mentions pending legislation to restrict all consumer-directed advertising dealing with prescription drugs

Obviously, these proposals for regulation would strike hard at broadcasters – particularly television broadcasters.  Pharmaceutical advertising has become big business for TV companies.  Sure, we’ve probably all felt uncomfortable at times when a Viagra ad runs in a program we are watching with family members.  But should the government pass laws restricting the the advertising of legal products?  Should we shield viewers from information about these products?  In other contexts, the Supreme Court has struck down restrictions on liquor and legal gambling ads.  How would restrictions on legal drugs fair?

And we all know how well the FCC has done in setting out the limits on indecent programming.  Where would lines be drawn on violent programming?  How does one even define violent programming?  For instance, many of the most popular programs on television are medical programs (e.g. Grey’s Anatomy, ER, House).   All feature very detailed and sometimes disturbing visuals of medical procedures – though rarely are there detailed depictions of what most people would characterize as "violent" actions – shootings, stabbings, etc.  Would these medical shows fall under any restrictions?  And how would rules deal with broadcasts such as "Saving Private Ryan," which has already received a dispensation from the FCC for its indecent content which, in other programs, would have resulted in FCC fines.  Would its violent content also receive such a pass?

 

Any sort of content regulation ends up with unintended consequences.  Restrictions and limits are very hard to define.  While Congress has traditionally been reluctant to set limits on content matters, we seem to be already in the middle of the Presidential campaign, where candidates like Senator Brownback have made these kinds of issues a prominent plank in their campaign platform.  On the Democratic side of things, Congressman Kuchinich has also campaigned against broadcasters, looking for a reimposition of the Fairness Doctrine.  In this highly politicized atmosphere, we should all watch carefully how these issues develop during the coming year.