Broadcast Law Blog

Broadcast Law Blog

Tag Archives: trademark

MARCH MADNESS: An Unusual Case of Reverse Confusion

Posted in Advertising Issues, Intellectual Property
As we wrote about last year around this time, MARCH MADNESS is a term that is protected by trademark law.  It is owned by the March Madness Athletic Association (MMAA), a joint venture between the NCAA and the Illinois High School Athletic Association (IHSA).   The IHSA was actually first to begin using this mark to describe its high school basketball … Continue Reading

Protect Your Call Signs and Other Marks in the .xxx Domain

Posted in Intellectual Property
ICANN (the Internet Corporation for Assigned Names and Numbers) has approved the use of .xxx as a domain (like .com) for the adult entertainment industry. In September, broadcasters and others with registered marks will have an opportunity to reserve their marks defensively in the .xxx domain.    While adult-oriented website operators may be interested in reserving spots in the .xxx top … Continue Reading

Protect Your Company Name or Call Sign on Facebook

Posted in Intellectual Property, On Line Media, Website Issues
As you may have heard, Facebook is going to allow users to register names in their Facebook URL, replacing the former random ID numbers.  This policy, announced in a Facebook blog post earlier this week will become effective on a first come, first served basis beginning Saturday, June 13 at 12:01 am.  This new policy creates … Continue Reading