Broadcast Law Blog

Broadcast Law Blog

Tag Archives: trademark

MARCH MADNESS: An Unusual Case of Reverse Confusion

Posted in Advertising Issues, Intellectual Property
As we wrote about last year around this time, MARCH MADNESS is a term that is protected by trademark law.  It is owned by the March Madness Athletic Association (MMAA), a joint venture between the NCAA and the Illinois High School Athletic Association (IHSA).   The IHSA was actually first to begin using this mark to describe its high school basketball [&hellip… Continue Reading

Is Super Bowl Protected by Trademark or Copyright Law? Try Both.

Posted in Advertising Issues, Intellectual Property
One of the questions we commonly get from broadcasters and others around this time of year is whether and/or how they can use the term SUPER BOWL.  Some refer to it as a trademark while others call it a copyright.  Who is right…and how can it be used?  The term SUPER BOWL is a registered trademark owned by [&hellip… Continue Reading

Protect Your Call Signs and Other Marks in the .xxx Domain

Posted in Intellectual Property
ICANN (the Internet Corporation for Assigned Names and Numbers) has approved the use of .xxx as a domain (like .com) for the adult entertainment industry. In September, broadcasters and others with registered marks will have an opportunity to reserve their marks defensively in the .xxx domain.    While adult-oriented website operators may be interested in reserving spots in the .xxx top [&hellip… Continue Reading

Protect Your Company Name or Call Sign on Facebook

Posted in Intellectual Property, On Line Media, Website Issues
As you may have heard, Facebook is going to allow users to register names in their Facebook URL, replacing the former random ID numbers.  This policy, announced in a Facebook blog post earlier this week will become effective on a first come, first served basis beginning Saturday, June 13 at 12:01 am.  This new policy creates [&hellip… Continue Reading

Remember the “Olympics” are Trademarked – Advertisers Beware

Posted in Advertising Issues
Last week, an article in the Wall Street Journal focused on the enforcement of the trademark that the United States Olympic Committee has in the word "Olympics."  Thus, anyone who wants to call some sort of competition an "Olympic" contest, or anyone who uses any derivation of that word, is asking for potential issues should the USOC [&hellip… Continue Reading