Broadcast Law Blog

Broadcast Law Blog

Tag Archives: trademark infringement

MARCH MADNESS: An Unusual Case of Reverse Confusion

Posted in Advertising Issues, Intellectual Property
As we wrote about last year around this time, MARCH MADNESS is a term that is protected by trademark law.  It is owned by the March Madness Athletic Association (MMAA), a joint venture between the NCAA and the Illinois High School Athletic Association (IHSA).   The IHSA was actually first to begin using this mark to describe its high school basketball … Continue Reading

Looking for a New Positioning Statement, Slogan or Name for Your Station? – Consult a Trademark Attorney First

Posted in Intellectual Property
Many station owners think they can adopt any name, positioning statement or slogan for their station so long as no one else in the market is using the exact same name or slogan.  That thinking is often incorrect, and can be very costly if a name is adopted and has to be changed later because it infringes on … Continue Reading