Reclaiming Over-the-Air TV Spectrum for Wireless Broadband Use - What Will the Budget Super Committee Decide?

The battle over the reclamation of television spectrum for wireless broadband rages on, and some in the television industry fear that the future of over-the-air television may be sacrificed to Congressional attempts to reduce the Federal deficit. The current Congressional “Super Committee” that is attempting to find billions of dollars in spending reductions to lower the Federal deficit is reportedly considering “finding” potentially 20 billion dollars or more from the proceeds of an auction of spectrum reclaimed from television broadcasters. Various Congressional proposals have been submitted for the committee’s consideration, essentially to authorize the FCC to conduct “incentive auctions” to reclaim some TV spectrum. But, the National Association of Broadcasters and others have claimed that broadcast television service to a number of markets, particularly those in areas near the Canadian border and in urban, densely populated northeast corridor between Boston and Washington, will be particularly hard hit – imperiling the continued existence of free over-the-air service to some markets, including Detroit. In other markets, broadcasters fear there will be a lessening of the protections from interference that stations currently enjoy, or a repacking of the spectrum that will put stations on new and potentially inferior channels, without reimbursement of the costs of relocation.

The proposal for the reclamation of television spectrum was first advanced in the Commission’s Broadband Report, where the FCC committee that drafted the report suggested that as much as 120 MHz of television spectrum  be reclaimed for use for wireless broadband – 20 television channels from 32 to 51 on the TV dial.  With tablets and smartphone usage growing quickly, and the ever-increasing demands for wireless spectrum to deliver video, audio and other rich internet content, the Commission fears a spectrum shortage – especially in certain urban markets. As over-the-air viewing rates have been falling over the last two decades as more people sign up with multichannel carriers, the Report suggested that the TV band could be shrunk, with some of the spectrum being redistributed to wireless. TV stations could be incentivized to surrender their spectrum for wireless use or to share channels, an option that the proponents of reclamation claim is very feasible, as digital technologies now allow one television channel to rebroadcast multiple streams of programming.

Television broadcasters have fought back, claiming that, while the digital transition does allow for more channels in the same spectrum, they are just now rolling out new uses of that spectrum – including new programming streams and, soon, mobile video targeted to smartphones and other digital devices. An article in one newspaper  last week reviews some of the new ways for over-the-air TV viewers to get access to additional video programming to augment over-the-air programs, allowing some consumers to “cut the cord” – eliminating their multichannel video subscriptions. Some studies have suggested that such cord-cutting opportunities, combined with the recent economic turmoil, has actually increased the amount of over-the-air television viewing in the last few years, reversing or slowing the trend of decreasing broadcast TV viewership.

The most fundamental issue for broadcasters is how deeply any channel cuts would go. NAB statements have indicated some flexibility in working with Congress and the FCC to allow for some spectrum reclamation – if it does not materially impair the current service provided by TV broadcasters. In a recent study highlighted in the Washington Times, and discussed with various groups in Washington and across the country, the NAB has looked at spectrum usage and what would happen to TV service if 20 television channels were reclaimed by the FCC, as suggested in the Broadband Report. By compacting existing stations into a smaller television band, and because of the limitations imposed by television uses in Canada (where the digital television transition is not yet complete), NAB claims that there simply would not be enough TV channels in some markets for all of the current broadcast television stations to continue to operate.  In Detroit, there would be room for none of the current stations, and in many areas near the Canadian border and in the Northeast, more than half of the television stations would disappear.  (See our prior article on this study, here).

The FCC has not responded officially to this study, nor has it released details of its plan for “repacking” TV stations into whatever spectrum is left after any spectrum reclamation that may occur (see NAB statement on the issue here). There have been many statements by FCC officials that such a plan cannot be developed until it is determined how many television stations will survive after “incentive” auctions are held. These auctions are planned to pay some stations to turn in their spectrum, or to enter into arrangements to share spectrum with other stations, freeing some channels for broadband use. Broadcasters, on the other hand, are concerned about how any such auction would really work. Questions include whether the auctions would truly be “voluntary” (as there have been recent reports that the Obama administration is favoring some sort of spectrum tax that would apply to broadcasters that don’t voluntarily turn in their channels) and whether there will be enough spectrum bidders, especially in rural areas, to compensate stations that may cease operations. Even in rural areas where the demand for wireless spectrum is far less than in urban centers, there are questions about whether stations will have to change channels, so the same spectrum will be available for wireless users across the country. The question of who would pay for channel relocation is also unanswered. As many smaller, rural stations are still struggling with the costs of their DTV transition in 2009, being forced to pay for further channel changes could be financially disasterous.

All these questions and more (see, e.g. our article on the question of whether VHF channels are still adequate for broadcast use – as those channels 2-12 would have to be used in some areas were the FCC to reclaim the portions of the current TV band in which the FCC has indicated interest) are currently being debated in the halls of Congress. Broadcasters have asked why the government should assist one industry (the wireless providers) take spectrum from another, especially as some TV operators have claimed the ability to provide some broadband service of their own (see our article here), and as the new services offered through wireless would require subscription payments, while TV is free to the user. Other studies have questioned the reality of the spectrum shortage. Wireless advocates, on the other hand, dispute those studies (with evidence of dropped calls and slow wireless service in certain urban areas as evidence of their need for more spectrum), and claim that TV broadcasting is an outdated technology that should move out of the way to allow wireless to become an engine of economic growth.

Thus far, Congress seems to be pursuing different paths on this issue, with the Senate draft bills providing the FCC maximum flexibility to craft incentive auctions, while the discussion in the House seems to be looking to provide broadcasters protections from significant new interference and ways to pay for any spectrum repacking. But suggestions from all sides have gone to the Super Committee for consideration, and that committee’s decision could preempt the actions that would normally be taken in the House and Senate committees. With the budget Super Committee supposed to deliver its report before Thanksgiving, and with Congress to vote on it before Christmas, the future of free TV may soon be decided. Stayed tuned for more developments. 

FCC Senior Advisor to Chairman to Study Media Change and a Workshop on Media Financing for Small Business - Looking to Reinvent the Broadcast Industry?

The Commission is worried about the future of the broadcast media, and they are trying to figure out what they can do.  The last two weeks have been full of news about actions being taken by the FCC which may or may not lead to a reshaping of broadcasting as we know it.  We wrote about the discussion of re-purposing some or all of the television spectrum for wireless broadband users.  We also told you about the workshops to be held this week as the first step in the Commission's Quadrennial review of it multiple ownership rules - looking at whether to allow more media consolidation to help broadcasters compete in the new media landscape or, conversely, whether there should be a reexamination of the existing rules to make them more restrictive against big media.  Last week, the Commission announced two more actions - the appointment of a Senior Advisor to FCC Chairman Julius Genachowski to study "the future of media in a changing technological landscape", and a workshop on "Capitalization Strategies for Small and Disadvantaged Businesses."  What is the impact of all of these actions?

The appointment of the Senior Advisor, Steven Waldman, is perhaps the most interesting action.  Mr. Waldman, the founder of the website Belief.net (recently sold to News Corp), is charged with determining how the FCC can assure that the media will serve the public interest in the 21st century, and that "all Americans receive the information, educational content, and news they seek."  He is instructed to work with all Bureaus to determine how best to implement these ambitious goals.  It is interesting that, while one might be inclined to look at this with the assumption that his charge is to look at broadcasting, the public notice announcing his appointment and his charge does not once use the word "broadcast" or "broadcasting."  Instead, it talks almost exclusively about the new media and technology and the potential that they have for serving the public good.

This reliance on the new media, and the mantra that is being chanted regularly by the new Commission, seemingly approaches media issues from a position where there is an assumption (perhaps rebuttable, but there nevertheless), that the new media is where all the action is and where all the attention should be placed.  This is reflected by the proposals (about which we wrote here, and which have gained much press since we wrote about these ideas) to re-allot television spectrum to broadband, with the idea that this will serve the new media at the expense of the dinosaurs in the broadcast industry - exchanging a sure thing that serves virtually the entire country for a promise of service in the future.  It also ties into a feeling that seems to be pervading government, that the "traditional media" can no longer be counted on to serve the needs of the public.  Not only is there this appointment, but there is also the upcoming workshop at the FTC on how newsgathering will survive in the future in light of the technological and economic challenges to newspapers and other traditional media.  Perhaps, in the words of Monty Python, it's time for the broadcast industry to rally and cry - "not dead yet" - as a vibrant though challenged industry is being almost assumed by the regulators to be out of business.

The Capital Formation workshop is perhaps a good sign that the Commission has not totally abandoned the broadcast industry, as the Public Notice announcing that event does specifically refer to the broadcast industry.  The lack of financing to acquire broadcast stations has been cited by many observers as the biggest impediment to minorities and other new entrants getting into broadcast ownership.  We are bound to hear those issues discussed in this week's workshops on the new multiple ownership proceeding.  While the Capital Formation workshop may be one way to address that deficit, we do note that the companies who are identified as participating do not seem to have a broadcast background, but from their descriptions in the public notice, they all seem to be more invested in technology companies.  Will potential owners who attend the session be disappointed by the lack of broadcast investors who are present?

These actions show the conflicted nature of the FCC when it comes to broadcasting.  What kind of reform is possible, and what kind of broadcast industry will we see in the future?  Will regulation recognize the change in technology and allow broadcasters to adapt to the changes, or will regulation force that change, or will broadcasters continue to be regulated as they always have been (or as they once were 25 years ago as some proponents of more regulation seem to suggest)?  These will no doubt be questions addressed on these pages many times in the coming months. 

 

Could Calls on the FCC for More Spectrum Lead to the End of Over The Air TV?

An article from TV NewsCheck last week reported on an approach by an FCC representative to television operators, floating an idea that the FCC would "buy" TV spectrum from existing television station operators, and repurpose that spectrum for wireless users - presumably some sort of wireless broadband.  The funds to buy the spectrum would come from the auction of the frequencies.  Over-the-air TV viewers would perhaps be left with a limited over-the-air service.  Today, another article cites a study filed at the Commission that suggests that the auction of TV spectrum could bring in more than three times the value of what that spectrum is for broadcasting.  Could these developments grow into a ground swell that could signal the end of over-the-air television?  Nicholas Negroponte made the much quoted observation almost 15 years ago, before the Internet was the multi-media service that it is today - that communications devices that were wired will become unwired, and those that were wireless would become wired - the "Negroponte Switch" or the process of "unwiring."  But is this switch inevitable for television, and is it in the industry's best interest?

The theory of unwiring looked at the growing demands of wireless data networks for more and more bandwidth. While voice and data services were, at one time, wired services (the plain old telephone, the fax, even the telegraph), more and more of that information is now being digitally packaged and delivered wirelessly.  At the same time, video programming was delivered through wireless over-the-air television (though no one ever referred to it as "wireless"), but each year is more and more delivered by wired means (by cable companies and what used to be telephone companies).  At this point, estimates are that only a bit more than 10% of television households get their television programming exclusively from over-the-air reception.  Looking at this transition, some have theorized that the progression would continue, and the broadcast services would end up being delivered to fixed locations by wire, while the data services would be delivered wirelessly.

While the theory has some facial attraction, one does not need to look very far to find breaks in the logic.  For instance, of the households that supposedly do not receive their television programming over-the-air, many in fact have second or third television sets that are not connected to cable or satellite.  Satellite is itself an "unwired" medium that uses spectrum that could theoretically be used for more mobile services, but satellite has found a growing audience for its transmissions to what are most usually the fixed locations that the theory suggests are best served by wired communications. 

Moreover, much of the demand for new wireless spectrum is for the transmission of what looks an awful lot like the traditional "wireless" broadcast media - audio and video content.  These niche services, though certainly becoming more commonplace, are still dwarfed in terms of number of viewers and amount of content delivered by the content delivered through more traditional media.  Already, we are reading stories about the "the Internet" being strained by the demands put on it by current content.  Even if "wireless" were to be given TV spectrum, if there is a wholescale switch to an IP delivery of broadcast content, would there be the capacity to deliver content to everyone?  Broadcasting still remains a very efficient means to delivery content to mass audiences.

It is interesting that these discussions are following so soon after the FCC spent the first 6 months of this year working to preserve the delivery of free-over-the-air television to viewers during the digital transition.  One of the biggest concerns of the FCC was the fear that distinct groups, including the poor and certain minority communities, may well be the most likely to be disenfranchised by the lack of a free over-the-air alternative.  In fact, one of the promises of the digital transition was the potential of broadcasters delivering multiple free streams of programming to these persons to give them something closer to the diversity and choice delivered to subscribers to multi-channel pay delivery systems.  Even leaving a lifeline over-the-air service, as suggested by the TV NewsCheck article, would not in any way add to the richness of choice to these viewers that can be provided under current systems

What are broadcasters to do?  Broadcasters need to remember to promote their over-the-air reception, so that it is not taken away.  From all that I have heard, the uncompressed over-the-air HD signal is perhaps the best picture that a TV viewer can get - yet that is rarely if ever promoted by broadcasters.  And, as mobile versions of the digital signal are rolled out, broadcasters need to take advantage of those systems promptly and aggressively to show that they are indeed making use of the spectrum of which they are guardians.  The reallocation of the TV spectrum is an issue that has been building for quite some time - broadcasters should weigh their actions carefully to make sure that it is a idea whose time has not yet come.

Update 10/26/2009, 1:40 PM:  I just returned from a lunch meeting of the Federal Communications Bar Association, where the speaker was William Lake - Chief of the Media Bureau of the FCC.  When asked about these reports of the use of TV spectrum for broadband, he said that the Media Bureau was working with the rest of the Commission on broadband issues, and that spectrum was an important part of that review.  So it appears that the issue is at least being studied at the FCC - though who knows how far along the process may be.