Broadcast Law Blog

Broadcast Law Blog

Tag Archives: super bowl trademark

March Madness is A Trademarked Term Like the “Super Bowl” – Watch Your Advertising and Promotional Uses

Posted in Advertising Issues, Intellectual Property
We’ve written many times before about those big name events, like March Madness, the Olympics and the Super Bowl. Events that you and your advertisers are just dying to tie into your own local event – a sale, a party or maybe the introduction of some special new product or service. Well, like the Super Bowl, March Madness … Continue Reading

Advertisers Beware – Remember That “Super Bowl” is a Protected Trademark That Can’t Be Used in a Commercial Without Permission

Posted in Advertising Issues, Intellectual Property
With the league championship match-ups set, and the Super Bowl only 3 weeks away, broadcasters are once again getting ready for the onslaught of advertising opportunities that come with the big game. But, as we write every year at this time, broadcasters need to be extremely careful in using the term "Super Bowl" in any advertising … Continue Reading

“Super Bowl” is a Registered Mark–Don’t Use in Commercials or Promotions Without Permission

Posted in Intellectual Property
As we have advised before in both 2009 and 2010, "Super Bowl" is a registered trademark belonging to the NFL, and they will aggressively enforce their trademark rights against any station that attempts to use this term in connection with advertising or promotional matter of any kind, including ticket giveaways, if not specifically authorized by … Continue Reading

Remember “Super Bowl”, the “Olympics” and “March Madness” Are Trademarked Terms – Don’t Use Them In Advertising Without Permission

Posted in Advertising Issues, Intellectual Property
With the Super Bowl and the Winter Olympics less than 2 weeks away, and March Madness not far behind, we once again need to remind our readers that all three are trademarked terms, meaning that their use, particularly for commercial purposes, is limited.  We’ve wrote here last year about the use of the term "Super Bowl" in commercials, … Continue Reading