Broadcast Law Blog

Broadcast Law Blog

Tag Archives: march madness in commercials

It’s March Madness! … It’s April Madness! … Be Wary of Using the NCAA’s Trademarks

Posted in Advertising Issues, Trademark
Less than a week ago, the National Collegiate Athletic Association filed a trademark infringement action in federal court against a company that runs online sports-themed promotions and contests under the marks “April Madness” and “Final 3.”  The NCAA is seeking injunctive relief, damages, the defendant’s profits, punitive damages and an award of attorneys’ fees. Last year,… Continue Reading

It’s March Madness! Know the NCAA’s Rulebook or Risk A Foul Call Against the Unauthorized Use of Its Trademarks

Posted in Advertising Issues, Intellectual Property, Trademark
Two months ago, I wrote here about the risks of publishing ads or engaging in promotional activities that refer to the Super Bowl” without approval of the NFL. Now, with the NCAA Basketball Tournament about to begin, broadcasters, publishers and other businesses need to be multiply wary about potential claims arising from their use terms… Continue Reading

March Madness is a Trademarked Term – Use Caution in Using it in Advertising and Promotion

Posted in Advertising Issues, Intellectual Property, Programming Regulations
We are in March, which means that the minds of many turn to basketball, specifically March Madness as the NCAA hosts its annual championship tournament to crown college basketball’s national champion. And many broadcasters want to take advantage of the tournament to promote their stations or the products of their sponsors. Because of this inclination,… Continue Reading

March Madness is A Trademarked Term Like the “Super Bowl” – Watch Your Advertising and Promotional Uses

Posted in Advertising Issues, Intellectual Property
We’ve written many times before about those big name events, like March Madness, the Olympics and the Super Bowl. Events that you and your advertisers are just dying to tie into your own local event – a sale, a party or maybe the introduction of some special new product or service. Well, like the Super Bowl, March Madness… Continue Reading

Is it Madness to Say “March Madness” On the Air? – The Trademark Issue

Posted in Intellectual Property
Like "Super Bowl," "Olympics" and "NASCAR," "March Madness" is also a term that is protected by trademark law, and its unauthorized use in commercials could result in legal liability.  But the development of March Madness is a bit more interesting, and you can probably thank Brent Musburger for that.  The Illinois High School Association (IHSA) has been using the term "March Madness" to… Continue Reading