Broadcast Law Blog

Broadcast Law Blog

Tag Archives: march madness in advertising

It’s March Madness! … It’s April Madness! … Be Wary of Using the NCAA’s Trademarks

Posted in Advertising Issues, Trademark
Less than a week ago, the National Collegiate Athletic Association filed a trademark infringement action in federal court against a company that runs online sports-themed promotions and contests under the marks “April Madness” and “Final 3.”  The NCAA is seeking injunctive relief, damages, the defendant’s profits, punitive damages and an award of attorneys’ fees. Last year,… Continue Reading

It’s March Madness! Know the NCAA’s Rulebook or Risk A Foul Call Against the Unauthorized Use of Its Trademarks

Posted in Advertising Issues, Intellectual Property, Trademark
Two months ago, I wrote here about the risks of publishing ads or engaging in promotional activities that refer to the Super Bowl” without approval of the NFL. Now, with the NCAA Basketball Tournament about to begin, broadcasters, publishers and other businesses need to be multiply wary about potential claims arising from their use terms… Continue Reading

March Madness is a Trademarked Term – Use Caution in Using it in Advertising and Promotion

Posted in Advertising Issues, Intellectual Property, Programming Regulations
We are in March, which means that the minds of many turn to basketball, specifically March Madness as the NCAA hosts its annual championship tournament to crown college basketball’s national champion. And many broadcasters want to take advantage of the tournament to promote their stations or the products of their sponsors. Because of this inclination,… Continue Reading

Beware of the Trademark and Copyright Issues in Ads and Promotions Involving the Super Bowl

Posted in Advertising Issues, Intellectual Property, Programming Regulations
With the college football champion now decided, and the NFL league championships this coming weekend to decide this year’s Super Bowl teams, it’s that time when we post our warning about being careful with using the phrase “Super Bowl” in your promotions and commercials.  Both copyright and trademark issues can arise at Super Bowl time. … Continue Reading

Super Bowl, the Olympics and March Madness – Watch Your Advertising and Promotions for Unauthorized Uses of Trademarked Phrases

Posted in Advertising Issues, Intellectual Property
It’s that time again when broadcasters and advertisers need to watch their commercials and promotions to avoid improper uses of trademarked phrases – with the Super Bowl only weeks away, the Winter Olympics to follow soon thereafter and March Madness to follow closely after that.  Already, Stephen Colbert is making jokes about not using the… Continue Reading

March Madness is A Trademarked Term Like the “Super Bowl” – Watch Your Advertising and Promotional Uses

Posted in Advertising Issues, Intellectual Property
We’ve written many times before about those big name events, like March Madness, the Olympics and the Super Bowl. Events that you and your advertisers are just dying to tie into your own local event – a sale, a party or maybe the introduction of some special new product or service. Well, like the Super Bowl, March Madness… Continue Reading

Remember “Super Bowl”, the “Olympics” and “March Madness” Are Trademarked Terms – Don’t Use Them In Advertising Without Permission

Posted in Advertising Issues, Intellectual Property
With the Super Bowl and the Winter Olympics less than 2 weeks away, and March Madness not far behind, we once again need to remind our readers that all three are trademarked terms, meaning that their use, particularly for commercial purposes, is limited.  We’ve wrote here last year about the use of the term "Super Bowl" in commercials,… Continue Reading