Broadcast Law Blog

Broadcast Law Blog

Tag Archives: embedded advertising

Selling Stories In a Broadcast Station’s News Programs – Remember the Sponsorship Identification

Posted in Payola and Sponsorship Identification
A recent stir was created when a Midwestern television company was reported to have signed a contract with a state government agency, promising to market the agency and its programs throughout the state.  This promotion was to include a segment in the company’s televised news promoting the effects of the work of the agency.  Questions were immediately … Continue Reading

Gazing Into the Crystal Ball – The Outlook for Broadcast Regulation in 2009

Posted in Advertising Issues, AM Radio, Broadcast Performance Royalty, Cable Carriage, Digital Radio, Digital Television, EEO Compliance/Diversity, Fairness Doctrine, General FCC, Indecency, Internet Radio, Low Power Television/Class A TV, Multiple Ownership Rules, Payola and Sponsorship Identification, Political Broadcasting, Programming Regulations, Public Interest Obligations/Localism
Come the New Year, we all engage in speculation about what’s ahead in our chosen fields, so it’s time for us to look into our crystal ball to try to discern what Washington may have in store for broadcasters in 2009. With each new year, a new set of regulatory issues face the broadcaster from the … Continue Reading

FCC Investigating TV Commentators Who Were Allegedly Paid to Present Views on Military Issues

Posted in Payola and Sponsorship Identification, Political Broadcasting
According to numerous press articles, including this one in Multichannel News, the FCC has begun an investigation into several commentators on TV news programs to see if they were receiving payments or other consideration for presenting a particular viewpoint on military issues on which they were interviewed.  According to press reports, the FCC has sent … Continue Reading

Comment Dates Set for Embedded Advertising and Sponsorship Identification Proceeding – While Coffee Cups on the Anchor Desk Put the Issue in the Headlines

Posted in Advertising Issues, Payola and Sponsorship Identification
The FCC’s Notice of Inquiry and Notice of Proposed Rulemaking on Sponsorship Identification issues (which we summarized in our firm’s advisory and about which we wrote here), which deals with a host of issues including embedded advertising and product placement, was published in the Federal Register late last week, starting the clock on the filing … Continue Reading

The Regulation of TV Programming for Children – Embedded and Interactive Advertising, Violence, and Ratings

Posted in Advertising Issues, Children's Programming and Advertising, On Line Media, Programming Regulations
In several recent speeches and press releases, FCC Commissioner Jonathan Adelstein has challenged the FCC to do more in the regulation of children’s programming.  In a recent Press Release, the Commissioner outlined proposals including the following: Improve the V-Chip and other program blocking technologies Improve ratings information for television programming – including potentially having third … Continue Reading

FCC Releases Specifics of Localism Rulemaking – Proposing Lots of New Rules For Broadcasters

Posted in Emergency Communications, Public Interest Obligations/Localism
At its December meeting, the FCC adopted a Notice of Proposed Rulemaking on Localism.  At that meeting, while the Commissioners discussed the generalities of the proposals being made, the specifics of the proposals were unknown.  The full text of the NPRM has now been released, and it sets out the areas in which the Commission … Continue Reading

Advertising Issues on Washington’s Agenda for 2008

Posted in Advertising Issues
As 2007 wound to an end, advertising issues figured prominently on the agenda of Washington agencies, including both the FCC and the FTC.  While the FCC is looking at specific regulatory requirements governing broadcast advertising, the FTC is investigating the privacy issues raised by advertising conducted by on-line companies.  In November, the FTC held a two day … Continue Reading

FCC Meeting Agenda for December 18 – Potentially One of the Most Important in Recent Memory – Multiple Ownership, Localism, Minority Ownership, Product Placement and Cable TV National Ownership Caps

Posted in Advertising Issues, Multiple Ownership Rules, Payola and Sponsorship Identification, Public Interest Obligations/Localism, Television
The FCC has released its agenda for its December 18 meeting – and it promises to be one of the most important,and potentially most contentious, in recent memory.  On the agenda is the Commission’s long awaited decision on the Chairman’s broadcast multiple ownership plan relaxing broadcast-newspaper cross-ownership rules (see our summary here).  Also, the FCC … Continue Reading