Broadcast Law Blog

Broadcast Law Blog

Tag Archives: charges for political time

The Political Window Opens Tomorrow – A Refresher on the Basics of Lowest Unit Charge

Posted in Advertising Issues, Political Broadcasting
With the lowest unit charge window for the November elections kicking into effect tomorrow (September 5), we thought that it was a good idea to review the basics FCC rules and policies affecting those charges. With each election seemingly breaking spending records from prior cycles, your station needs to be ready to comply with all … Continue Reading

Political Broadcasting Reminder Part 1 – The Basics of Lowest Unit Charges

Posted in Political Broadcasting
Now that the Democratic and Republican conventions are over and the candidates begin the final sprint to the November 6 elections, the political broadcasting season goes into overdrive. Effective last Friday, lowest unit rates are in effect. In this year which will probably break all records for political spending, is your station ready to comply with all of … Continue Reading

Remember Lowest Unit Charge Windows for Local Political Races and Upcoming Presidential Primaries and Caucuses

Posted in Political Broadcasting
Broadcast stations must charge political candidates the lowest unit rate that they charge any commercial advertiser for a comparable advertising spot during the 45 days before a primary and the 60 days before a general election.  Broadcasters need to remember that this applies to state and local races, as well as Federal campaigns, so those … Continue Reading