Broadcast Law Blog
FTC Consent Decree Reinforces Need for Websites Aimed at Kids to Comply with COPPA
If your station engages in children's programming and maintains a website or web page directed to children under the age of 13, this case may be of interest to you.
Skid-e-Kids (skidekids.com) advertises itself as “Safe, Fun and very educational.” Their target group is children ages 7-14. The Children’s Online Privacy Protection Act of 1998 (COPPA) and corresponding FTC rule require parental consent before children under the age of 13 can be requested or required to provide personal information online.
The FTC discovered that Skid-e-Kids had collected and maintained personal information from approximately 5,600 children, apparently all without obtaining parental consent. As a result, the FTC filed a complaint against the website operator in the Northern District of Georgia, alleging violations of both COPPA, for failing to obtain parental consent for children under age 13, and of the FTC Act, for the site’s false and misleading representation that it did so.
This week, Jones O. Godwin, operator of the Skid-e-Kids website, entered into a Consent Decree, agreeing to comply with COPPA and to delete personal information obtained from children without parental consent. Godwin was also required to pay a civil penalty of $100,000, all but $1,000 of which was suspended pending compliance with COPPA and the Consent Decree for the next ten years. The Consent Decree also requires Godwin to retain an independent third party to assess the site’s compliance with COPPA for the next five years.
This case acts as a reminder that posting a COPPA-compliant policy is not enough. Stations that maintain websites or web pages directed to children under age 13 must actually obtain the necessary parental consent before proceeding to collect personal information from children.